SENTRAL EXPANDS PARTNERSHIP WITH BRIDGE INVESTMENT GROUP; NAMES NEW PRESIDENT

Multifamily veteran Roman Speron to lead Sentral's continued growth

LOS ANGELES, Jan. 8, 2025 /PRNewswire/ -- Sentral, the leading Class-A multifamily property management company, today announces both its latest management contract and the appointment of a new company president. With the addition of Sol Modern, a top-of-market residential building in Phoenix's Roosevelt Row neighborhood, Sentral continues to grow its management portfolio of more than $4 billion of Class-A multifamily assets across the United States.

The owners of Sol Modern, Bridge Investment Group and developer LG Development, chose Sentral for its full-service, residential-meets-hospitality approach and its proven track record of increasing revenue for the buildings it operates through innovations such as offering furnished apartments for short-term stays. In addition to The Sutton in Portland, Oregon, this is the second property managed by Sentral that is owned by Bridge Investment Group and is the third Sentral-managed property in the greater Phoenix area.

"We are thrilled that Sentral is bringing its full-service model to Phoenix and introducing its groundbreaking living concept to this market. From the inception of Sol Modern, we envisioned creating a different caliber of multi-family development - one that would set new standards in every aspect from amenities and design to management and resident offerings. We knew this vision required a partner with exceptional expertise, and we found that in Sentral. With its deep expertise in everything from high-end resident services to creating a lifestyle experience unlike anything else in the industry, Sentral is the perfect partner for Sol Modern," said Jack Ryden, Director of Development, LG Development.

Sol Modern is located at 50 East Fillmore Street. The 747-unit, 28 story luxury residential tower offers stunning downtown views, both long-term lease unfurnished apartments and nearly 100 short-term furnished apartments, and the largest collection of amenities and services in the submarket. These include a private members club with a dedicated space on the top level for exclusive events and food and beverage offerings; co-working lounge with private meeting rooms; two pools with lounge and cabana style seating; a hot tub and cold plunge; multiple outdoor kitchens; a sauna with relaxation lounge; an outdoor fitness/yoga turf area; multiple fitness rooms; half-court basketball; an outdoor lounge and firepits; a dedicated Director of Experience and Lifestyle with a full team to support service, programming and events; and a Fitness Director to lead complimentary group classes (and who is also available for personal training).

Sentral has more than tripled its management portfolio since 2021, and continues to lead the industry thanks to its hospitality-inspired amenities, best-in-class service and flexible mix of furnished and unfurnished units. As it continues to expand, Sentral has named Roman Speron company president (in addition to his new role, Speron will continue to serve as chief operating officer). Speron replaces Lisa Yeh, who remains on Sentral's board.

"Sol Modern and Sentral are perfectly aligned in our shared vision of creating a one-of-a-kind, hospitality-style experience for residents, and building a community where services and programming are seamlessly enmeshed with residents' lifestyles," said Speron. "As I take on the role of president, and as we grow our footprint in the Phoenix area and across the country, I am thrilled to be leading a dedicated and passionate team who continues to challenge the norm, to create a new way of living, and to drive unparalleled revenue for our partners."

For more information on partnering with Sentral, visit www.sentral.com/real-estate-partnerships.

About Sentral

Sentral is the leading Class-A multifamily property management company that drives significantly more NOI through differentiated operating capabilities. The company provides full-cycle property and asset management services on over $4 billion in multifamily assets for a growing list of institutional owners, nationwide. Sentral delivers flexible living services, authentic local experiences, premium amenities, community connection for residents and guests, and a tech-enabled platform that enhances operational efficiency. Sentral is backed by world-class firms in technology, hospitality, and real estate, including ICONIQ Capital, Highgate Hotels, and Ascendant Capital Partners. The company is headquartered in San Francisco and Denver. Sentral.com @SentralLife

SOURCE Sentral