Sequoia Golf Management Selects Trevelino/Keller to Lead Public Relations Strategy for Corporate Initiatives and Its Canongate Golf Brand
Firm Selected To Raise Awareness around Business-to-Business and Business-to-Consumer Programs
Apr 16, 2012, 05:00 ET
ATLANTA, April 16, 2012 /PRNewswire/ -- Sequoia Golf, the leading golf management organization in the Southeast, has retained Trevelino/Keller to help lead its public relations efforts for both its management division and its network of private golf courses, Canongate. Headquartered in Atlanta, with a presence in Washington, D.C., and Charleston, S.C., Trevelino/Keller offers Sequoia strong B2B, consumer lifestyle and local market expertise that aligns with the company's growth strategy.
One of the fastest growing golf companies in the U.S., Sequoia Golf has 52 properties currently under management, owning 31 private clubs in Atlanta, Houston and Colorado and is a third-party manager for 21 properties. Serving more than 20,000 members across the country, the company is 100 percent successful in revitalizing courses post takeover, managing and improving all aspects of the club from construction and maintenance to accounting and marketing.
Its reputable portfolio also includes the private golf club network, Canongate Golf, which owns and operates 23 clubs throughout Georgia. Through its unique programs and individualized packages, Canongate strives to improve consumers' quality of life through the game of golf. With low initiation fees and monthly dues, as well as exclusive member benefits that include Kids Play Free, discounted Sundown rates and a variety of instructional memberships and golf leagues, Canongate makes private club membership more accessible to the community. Members also have the ability to play at any of the 26 champion courses in Georgia, in addition to any of the other courses across the country operated by Sequoia.
"We are fortunate to work in an industry that we love and a business that we know well. We are privileged to be able to serve our thousands of members and guests while they enjoy the benefits of the game of golf, "says Joe Guerra, president and CEO of Sequoia Golf. "At Canongate, we strive to offer our members an experience that goes well beyond the ability to play golf, and are confident that Trevelino/Keller can help us get this message out."
Recognized as one of the top 30 firms to work for in North America, Trevelino/Keller is often sought by rapidly ascending companies in need of a strategic partner that cuts across public relations, branding, social media and marketing.
"Sequoia's passion for golf is evident in everything they do. Its programs such as Kids Play Free and instructional membership packages allow golfers at all skill levels to enjoy the game with friends and loved ones without having to break the bank to do so," says Genna Keller, principal, Trevelino/Keller. "We're excited to work with a company that works so diligently to improve the lives of its members, and look forward to working with them to share this message and to elevate their presence throughout the communities that they serve."
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and marketing. Recognized as one of the 30 best firms to work for in North America, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Franchising and Health. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of like-minded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched WheelhouseTK, a platform to bring experts together with unique skill sets in an effort to create a mutually rewarding community. For more information about the firm or if you have an interest in joining WheelhouseTK, visit trevelinokeller.com and wheelhousetk.com. For career placement, visit the firm's talent site, prstarbase.com.
About Sequoia Golf
Sequoia Golf, the leading golf management organization in the Southeast, owns and manages a portfolio of high quality private, daily fee and resort golf course facilities located across the United States. Its portfolio includes The Woodlands Country Club in Houston, Texas; and Canongate Golf Clubs, made up of 23 private clubs in the metro Atlanta area four in Houston, and two in Denver. Sequoia is the industry's seventh largest golf course operator with more than 50 properties currently under management. For more information on Sequoia Golf, visit www.sequoiagolf.com.
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