According to SiriusDecisions, 25% of marketing databases contain critical errors, lowering the effectiveness of marketing campaigns and increasing costs. By signing up for the complimentary Data Quality Scan, qualified companies can run up to 500 of their records and are provided with a valuable report that includes a data quality score. This score indicates what percentage of their data is bad or incorrect based on five critical lead quality components: name, street address, phone number, email address and device. Marketing and CRM professionals can use this information to improve the delivery rate of emails, remove costly duplicate records, ensure that existing contact information for leads is accurate and increase customer satisfaction.
"Existing marketing automation providers aren't giving customers tools to weed-out bogus contact records," said Geoff Grow, founder and CEO of Service Objects. "We built Service Objects Data Quality Scan to make it easier for any marketing automation user to measure the validity of their database. We're excited to bring our data quality services to these leading marketing automation platforms."
About Service Objects
Founded in 2001, Service Objects is the leading provider of real-time contact validation services and has validated over 2 billion contacts. Using Service Objects' validation and location web services, businesses can identify potentially fraudulent contact records, transactions, append additional contact information, and process transactions in a more efficient manner. We are integrated with the major marketing automation and CRM platforms such as Marketo, Hubspot, Oracle, and SalesForce. Major brands such as American Express, LendingTree, and Amazon rely on Service Objects for their data validation needs. For more information about Service Objects' real-time web services, please visit www.serviceobjects.com or contact [email protected].
For More Information:
Carolyn Healey
Director of Marketing
805.963.1700
Logo: http://photos.prnewswire.com/prnh/20140421/76873
SOURCE Service Objects
Related Links
http://www.serviceobjects.com
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