SessionM Expands Their Mobile Loyalty Product Suite With New Marketing Tools To Help Mobile Publishers Better Understand And Connect With Users

BOSTON, April 2, 2014 /PRNewswire/ -- SessionM, the leading mobile loyalty platform that powers consumer engagement across hundreds of leading apps, today announced a new suite of tools for mobile publishers to solve for critical industry needs, such as increasing more consistent app visitation per user and decreasing high churn rates that can crush an app's business.

Some of the exciting new offerings from SessionM include audience re-engagement campaigns that can bring back up to 27% of inactive app users, new contests and rewards to help with app discovery, deep user analytics that can be used for audience segmentation and targeting, and core stats like Lifetime Value (LTV) of an active user.

"We are reinventing loyalty marketing to make it meaningful and useful for today's mobile-driven world," said Lars Albright, CEO and co-founder, SessionM. "Now that we have built out our size and scale we are focused on building out our tools and services for our publisher partners to offer the full spectrum of what's possible when your app is powered by loyalty."

Early results from program launch partners show significant increases in engagement, new app installs and monetization. Fitness app, Nexercise was one of the first to test Re:Engage, which enables developers to re-engage inactive users via email and targeted display ad campaigns.

"We're in the business of health and wellness. When we launched SessionM's Re:Engage program, our goal was to re-engage and motivate users to put them back on the path to a healthy lifestyle," said Ben Young, CEO of Nexercise. "To date, we have re-engaged nearly 25 percent of inactive users by rewarding them with mPOINTS, all on a positive ROI basis thanks to SessionM's ad inventory."

Another service SessionM has launched is the ability to run custom contests and promotions to create the most native, relevant rewards experience possible for each app. Publishers like The New England Patriots have run their own custom contests with the goal of engaging their current app community as well as using the contests as a promotional tool to drive new installs; their latest contest increased app engagement by 54% and exceeded their install goals by 13x.

Developers can gauge feedback on these marketing efforts as well as overall user satisfaction via another new addition to SessionM's product suite: in-app surveys, which can now be set to run on an automated monthly basis, while an updated Developer Dashboard provides them with rich analytics including demographics of registered users, key app usage and in-app event statistics, as well as retention and LTV metrics.  

"At its core, SessionM is a data-first company, which we've seen pay off in a big way. Their new dashboard provides mobile publishers with unmatched analytics and insights into their userbase" said Cameron Clayton, President, Digital Division, The Weather Company. "We use SessionM to provide insights to optimize our app and give our users the best possible experience. As a result of the optimizations made based on this data, we've seen a material increase in SessionM ad revenues."

About SessionM

SessionM powers the loyalty program used by hundreds of premier mobile apps, helping millions of people have fun and feel rewarded for staying actively engaged with app content and brand advertising. Publishing partners include category leaders such as The Weather Channel, Aol, Sony, Warner Brothers Interactive and Zynga. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.

Contact:
Deborah Powsner
+1-914-924-5416

SOURCE SessionM