Seth Rogen and Lauren Miller Rogen Visit University of Vermont to Celebrate Hilarity for Charity U Winners

Pi Kappa Alpha Fraternity and Alpha Chi Omega Sorority Raised More Than $30,000 for the Alzheimer's Association in Second Annual Hilarity for Charity U Challenge

News provided by

Alzheimer's Association

Apr 27, 2015, 12:03 ET

LOS ANGELES, April 27, 2015 /PRNewswire-USNewswire/ -- University of Vermont's (UVM) Pi Kappa Alpha Fraternity and Alpha Chi Omega Sorority beat out the more than sixty student organizations on college campuses across the country in the fight to raise the most funds for the Alzheimer's Association as part of Hilarity for Charity's (HFC) nationwide collegiate program Hilarity for Charity U (HFC U). To thank the HFC U winners, Seth Rogen, Lauren Miller Rogen and Christopher Mintz-Plasse, spent Saturday morning with UVM Pi Kappa Alpha Fraternity (PIKE) and Alpha Chi Omega Sorority for a special screening of "Superbad." Rogen, who wrote and appeared in "Superbad," and Christopher Mintz-Plasse, who played the classic character of "McLovin," provided live commentary during the screening to a packed auditorium of students.

Actors Seth Rogen and Chris Mintz-Plasse provide live commentary during a special screening of their movie Superbad with this year's winners of Hilarity For Charity U - Pi Kappa Alpha fraternity and Alpha Chi Omega sorority at the University of Vermont on Saturday, April 25, 2015 in Burlington, Vt. UVM's Pi Kappa Alpha fraternity and Alpha Chi Omega sorority this year raised more than $30,000.00 for Hilarity for Charity U, benefiting the Alzheimer's Association. For more information please visit http://www.hilarityforcharity.org. (ALISON REDLICH/AP Images for Hilarity For Charity U)

Lauren Miller Rogen and husband Seth Rogen share their Alzheimer's story with media during the Hilarity for Charity U event at the University of Vermont in Burlington, Vt. on Saturday, April 25, 2015. UVM's Pi Kappa Alpha fraternity and Alpha Chi Omega sorority this year raised more than $30,000.00 for Hilarity for Charity U, benefiting the Alzheimer's Association. (ALISON REDLICH/AP Images for Hilarity For Charity U)

"We were pumped to celebrate the accomplishment of University of Vermont's Pi Kappa Alpha and Alpha Chi Omega in helping us raise much needed funds to end Alzheimer's," said Rogen. "I hope other college students see this event as motivation to get involved in the Alzheimer's cause because, hey, you could meet me."

HFC U is a nationwide program that encourages college groups to throw Hilarity for Charity events to raise awareness and funds to fight Alzheimer's disease. The University Of Vermont's Pi Kappa Alpha Fraternity and Alpha Chi Omega Sorority raised more than $30,000. The HFC U program raised more than $200,000 since its inception, benefiting the Alzheimer's Association.

"With the number of people with Alzheimer's expected to grow dramatically, it is especially important to engage and educate a younger generation – and that is what we are trying to do through HFC U," said Miller Rogen. "We are thrilled by what the UVM PIKEs and Alpha Chi Omegas accomplished this year and can't wait to kick-off our next HFC U challenge in the fall."

More than five million Americans are living Alzheimer's disease. Barring the development of medical breakthroughs to prevent, stop or slow Alzheimer's disease, the number of people with the disease is expected to triple by 2050. Alzheimer's disease is also the costliest disease to society and the sixth-leading cause of death in the United States, and the only top 10 cause of death without a way to prevent, cure, or slow its progression.

HFC is a unique movement that uses the power of laughter to bring attention to Alzheimer's disease. It is led by the husband and wife team, Seth Rogen and Lauren Miller Rogen. Established in partnership with the Alzheimer's Association, HFC is dedicated to raising both awareness and funds for the cause with a specific emphasis on engaging younger generations.

To learn more about HFC U and how to get involved, please visit www.hilarityforcharity.org/hfcu.

About Hilarity for Charity
After being actively involved in the Alzheimer's community for the past several years, Seth Rogen and Lauren Miller (along with some amazing friends) created Hilarity for Charity: an awesome, one-of-a-kind, and, most importantly, hilarious event to raise money and awareness for Alzheimer's among a younger generation. They later established the Hilarity for Charity Fund as part of the Alzheimer's Association, through which monies raised will be directed to help families struggling with Alzheimer's care, increase support groups nationwide and fund cutting-edge research.

About the Alzheimer's Association
The Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research. It is the largest nonprofit funder of Alzheimer's research. The Association's mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Its vision is a world without Alzheimer's. Visit www.alz.org or call 800-272-3900.

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SOURCE Alzheimer's Association