Turns Jewelry Industry Upside Down With Rock-Bottom Prices on Genuine Gold, Silver and Gemstone Pieces

New Online Jewelry Retailer Eliminates the Middleman to Offer Discounts up to 90% Off Regular Retail on High-Quality Pieces for Special Occasion or Everyday Wear

Nov 23, 2010, 09:00 ET from

NEW YORK, Nov. 23, 2010 /PRNewswire/ -- Just in time to help holiday shoppers save big on beautiful jewelry gifts this season, today announced the launch of its new jewelry e-tail site offering rock-bottom prices on genuine gold, silver and gemstone jewelry pieces at discounts up to 90 percent off regular retail prices. makes it easy and affordable to look like a million bucks without having to spend it, or give timeless, memorable gifts without breaking the bank. Working direct with manufacturers, cuts out the wholesale "middleman" to keep prices and inventory low and offer deep discounts on the same pieces you'll find in any high-quality jewelry store.

"Most people don't realize there is huge markup on jewelry—sometimes more than 100 percent," said Shoshanah Posner with "Who do you think is paying for that fancy, posh store, those glitzy showcases and all of that advertising? You are—with every overpriced piece you buy." eliminates that costly overhead and lets shoppers buy the same pieces at unheard of prices from the comfort of their own home, "without the annoyance of finding your way through the mall or dealing with pushy sales people," Posner said. "And, every piece is shipped for free in a beautiful gift box at no additional cost. It can't get much easier to give a gorgeous and memorable gift that will last a lifetime."

From classy and conservative to stunning cocktail pieces—and even everyday accoutrements— offers a wide range of products, but no more than 12 at a time to keep inventory costs and markup low. Right now, a 1.59 carat sapphire ring with diamond accents is just $24.99—a 90% discount off the regular retail price of $249 and a 3 carat gemstone "Journey" pendant is just $9.99, for a savings of $130 off regular retail. Or, get a classically beautiful 1 carat diamond tennis bracelet, $999 at regular retail, for just $90. Free shipping is included with every purchase.

Now offering a wide selection of women's pieces, with men's items coming soon, rotates items about once daily to offer a continuously changing selection of pieces to suit any taste or style.

Make no mistake: this is not costume jewelry. Every item is 100% genuine and authentic, and customer satisfaction is guaranteed. Any piece can be returned within 14 days of purchase for a full refund—no questions asked.

"The traditional jewelry industry is pretty old school, with fancy retail stores that add little value, but a lot of cost," Posner said. " lets you save time and money and still look great or give great gifts sure to please just about anyone on your list."

To start your holiday jewelry shopping now, visit

About is the most affordable online destination for genuine, high-quality gold, silver and gemstone jewelry for men and women. Offering a wide selection of styles at prices up to 90% off regular jewelry-store retail, delivers the same products found at most neighborhood retail stores conveniently shipped for free right to your door in our beautiful gift box (also free). Headquartered in New York, NY, is part of a family of discount retailers that includes Ben's Outlet, DynamiteTime, GlassesUnlimted and 1SaleaDay. For more information, visit