Shanghai International Children Baby Maternity Industry Expo (CBME China) Forms Alliance with ABC Kids Expo and BPA/Harrogate Nursery Fair

SHANGHAI, Jan. 31, 2013 /PRNewswire/ -- The Shanghai International Children Baby Maternity Industry Expo (CBME China), has formed an alliance of mutual cooperation with the ABC Kids Expo (USA) and Harrogate Nursery Fair (UK)/Baby Products Association (BPA) for reciprocal pavilions at each other's shows.

Held annually in Shanghai, CBME is now the largest sourcing event for baby, children and maternity products; ABC Kids Expo is the largest North American baby, maternity and juvenile products exhibition and Harrogate Nursery Fair is the UK's only nursery trade event.

Athena Gong, General Manager of CBME said, "As we launched the 'Unlocking the Doors to China' seminar series in Germany and the US this year, we saw that many children and baby products suppliers were looking for new market opportunities beyond their current market. This cooperation with ABC Kids Expo and Harrogate Nursery Fair will not only help suppliers expand their businesses overseas, but it will help boost the children, baby and maternity products industry as a whole."

Larry Schur, President of the ABC Kids Expo said, "Based on feedback and attendance at the international session held during the ABC show in October, many of our exhibitors have expressed an interest in establishing relationships overseas. We look forward to facilitating their experience and generating export opportunities for them by having a USA/ABC Pavilion in China and the UK."

Luke Burns, Chairman of the Baby Products Association, said that BPA members had expressed great interest in both the USA and China Markets, "This alliance helps us to help our members be more successful." Added Robert Anslow, Managing Director of Harrogate Nursery Fair, "We look forward to the opportunity to warmly welcome ABC and CBME exhibitors and help them to market their products in our country."

Due to the challenges of exhibiting internationally, all show management agreed that providing a turnkey exhibit for new-to-market companies was essential. Margaret Ma-Connolly, Managing Director of UBM China concurred, "As rules and regulations vary from country to country, inducting country pavilions enables small and medium sized companies to have a far larger presence than exhibiting alone. We are excited to work with ABC Kids Expo and Harrogate Nursery Show to facilitate introducing more products and exhibitors to Asia and in particular China."

In addition to pavilions in each other's shows, each exhibition will hold export opportunity seminars at each respective exposition and receive additional publicity through co-marketing promotions.

About the Children Baby Maternity Industry Expo (CBME) www.cbmexpo.com/en
Held annually in Shanghai, the Children Baby Maternity Industry Expo (CBME) is the largest sourcing event for baby, children and maternity products in the world. This is the perfect business platform for buyers, manufacturers, distributors and suppliers in the industry to meet and do business in one venue.

CBME 2013 will be on July 17-19, 2013 in Shanghai New International Expo Centre (SNIEC). The event is expected to host 2,100 brands, 1,400 exhibitors in 138,000 square meters of exhibition space in 2013. For more information, please contact [email protected].

About UBM Asia (www.ubmasia.com)
Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 19 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 240 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services. As Asia's leading exhibition organiser and the biggest commercial organiser in China, India and Malaysia, we stage the leading events of their kind across the region. Our 200 events, 24 publications and 16 vertical portals serve over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant market news and industry trends, and round-the-clock online trading networks and sourcing platforms. We have over 1,100 staff in 21 major cities across Asia, stretching from Japan to Turkey.

About the Baby Products Association
The Baby Products Association (BPA) is a membership organisation established in the UK in 1945 with the objective of promoting the baby and nursery products sector in both the UK and Europe. Today it plays an active role in the development of product standards and provides an umbrella of support and specialist services to its membership.

About Harrogate Nursery Fair
Harrogate Nursery Fair is the UK's only nursery trade event attracting almost every manufacturer and supplier of baby goods in the UK - as well as numerous companies from around the world. Established for 43 years, the show has the deserved reputation as the first port of call for retailers and buyers looking for new and innovative baby products from pregnancy, baby goods and accessories to wheeled goods, infant car seats and nursery furniture. Harrogate guarantees a diverse array of products with almost everything you could possibly require for children from birth to four years, including pre-school toys and gift ranges. Harrogate is easily accessible for international exhibitors and visitors – just a short distance from Leeds/Bradford and Manchester Airports and served by direct trains from London.

About ALL BABY & CHILD, INC.

All Baby & Child, Inc. is a non-profit organization founded in March 2003. It is a partnership of juvenile products manufacturers and industry retailers whose primary objective and purpose is to act as a business league that helps organize and produce trade shows and educational conferences for the benefit of juvenile products manufacturers, industry retailers, trade media, distributors and manufacturers' representatives of juvenile products. The ABC Spring Educational Conference & Trade Show and the ABC Kids Expo® are private trade events and not open to the general public.

SOURCE UBM China