ShapeCrete Wins Best Design Material at 2015 Dwell on Design Los Angeles
World-renowned concrete designer, artist and author Fu-Tung Cheng partners with SAKRETE to launch the industry's first material that "plays like clay and works like concrete"
CHARLOTTE N.C., June 11, 2015 /PRNewswire/ -- ShapeCrete™, the DIY concrete mix that inspires natural creativity, received the award for Best Design Material at the 10th Annual Dwell on Design exhibition in Los Angeles, Calif. The versatile, high-performance concrete mix is the product of a collaboration between master designer and innovator in concrete Fu-Tung Cheng and SAKRETE® - the brand most trusted by concrete professionals for 79 years.
A panel of esteemed jurors representing the design community visited more than 450 booths during the 3-day design event that drew nearly 33,000 design seekers, making it Dwell's biggest show yet. The jurors included designers, editors, bloggers and professors, and they were tasked to select winners in the following categories: Kitchen, Lighting, Bath, Outdoor, Modern Family, Furniture, Sustainability, Design Material, Best Booth and Best in Show. The Dwell on Design Awards honor the exhibitors whose commitment and vision bring this event to life. ShapeCrete was selected the winner of the Best Design Material for its innovation, versatility and ease of use, and was presented the award at a ceremony honoring the winners in Los Angeles.
ShapeCrete can be poured, rolled, pushed, molded, textured or polished into an infinite array of custom concrete designs. As a durable, professional-grade concrete product, ShapeCrete allows makers, crafters, DIYers and contractors to stretch the limits of their creative potential through concrete designs that require no oven-baking or kiln-firing. ShapeCrete is designed for simple workability in both thick and thin applications, and users can simply add water, mix and sculpt the clay-like substance into limitless shapes or forms, such as custom planters, vases, bowls, wine racks, address tiles, garden sculptures, furniture and more.
"We are thrilled to be part of this prestigious group of Dwell on Design Award winners," says Fu-Tung Cheng. "In all my product launches - including hoods, concrete, books on concrete, cabinets, sinks, etc. - I have never experienced such enthusiasm from the attendees for a new product. We're ecstatic that the jurors found ShapeCrete just as exciting and awarded us with this honor."
"ShapeCrete embodies the creative freedom of experienced and novice crafters and professionals alike interested in playing with the endless possibilities of concrete," said Eric Peterson, senior vice president of Concrete Bagged Materials for Oldcastle Architectural.
ShapeCrete will be available at The Home Depot stores throughout the U.S. and online at concreteexchange.com in July 2015. To learn more about ShapeCrete, visit shapecretemix.com and for the full line of SAKRETE® concrete and concrete-related products, visit Sakrete.com.
A list of all the 2015 Dwell on Design Award winners can be found here.
About Fu-Tung Cheng and CHENG Design
Founded by award-winning designer and author Fu-Tung Cheng in 1978, CHENG Design was originally built on a foundation of residential renovations and soon developed a reputation for innovative, contemporary kitchen and bath design. The Berkeley, Calif.-based company soon evolved to offer custom home design services and commercial products with the launch of CHENG Design Products, Inc., which includes the CHENG Concrete division. CHENG Concrete was the first and leading brand in the artisan concrete revolution offering creative products designed and developed by Cheng. For additional information about CHENG Design and CHENG Concrete, call 1-800-877-6052 or visit chengdesign.com.
About SAKRETE®
SAKRETE® was founded in 1936 as North America's original dry cement mix brand and is a leader in concrete and concrete-related products, and other top-quality building products. The SAKRETE® brand is owned and managed by Oldcastle Architectural. SAKRETE® of North America is headquartered in Charlotte, N.C. For additional information about SAKRETE®, call 1-800-738-1621 or visit Sakrete.com.
Oldcastle Architectural is a division of Oldcastle®, Inc., the North American arm of CRH plc, one of the top five international building products companies -- www.crh.com. For more information visit www.oldcastlearchitectural.com.
Photo - http://photos.prnewswire.com/prnh/20150611/222548
SOURCE SAKRETE
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