NEW YORK, May 21, 2015 /PRNewswire/ -- Sharethrough, the leading native advertising software company, and Nudge, the content analytics platform for the native web, today announced their partnership to help publishers and marketers better measure the value of their sponsored content programs.
Hundreds of Website and App Publishers use the Sharethrough for Publishers (SFP) software suite to monetize their in-feed native ad inventory and to host, sell, and deliver sponsored content. With this partnership, Nudge will provide deeper on-page analytics on every piece of Sharethrough-hosted sponsored content, enabling publishers and their advertiser clients to get a deeper understanding of the performance of this content and their return on investment.
Specifically, Nudge will be able to measure:
- Attention Minutes - Active time spent engaging with content
- Percentage Scrolled - Detects and tracks how far people scrolled through the content
"This is a key partnership in our ongoing effort to de-mystify paid content's performance for both publishers and brands. Understanding what happens post click such as Attention Minutes is key to unlocking this, we're excited to add this capability to the Sharethrough stack," said Ben Young, CEO of Nudge Analytics
Nudge technology identifies; what sections on each piece of sponsored content audiences are spending their time on, allowing brands to understand which parts of their content is sticky. Additionally, Nudge shows the performance of different traffic sources to enable a deeper understanding of how different audiences interact with a publisher's sponsored content.
"Publishers use Sharethrough's software to manage their entire native revenue stack, including their sponsored content programs. Our partnership with Nudge helps shed light on the metric our clients care most about: attention," said Mike Gaffney, Chief Revenue Officer, Sharethrough. "We are committed to arming our publisher and brand clients with the most advanced technology available for native advertising and sponsored content needs and are excited to integrate Nudge into our broader offering."
Nudge Analytics provides content analytics for native content.
Sharethrough is a leading advertising automation company with a platform for the real-time buying, selling and management of native in-feed advertising. The company's flagship product, Sharethrough For Publishers (SFP), is the complete native supply side platform, powering directly sold campaigns and third-party content across a publisher's entire suite of properties. The Sharethrough Exchange (STX), the world's largest in-feed advertising exchange, is used by brand advertisers to promote all forms of content within the feeds of Sharethrough's publisher partners. Founded in 2008, the company is headquartered in San Francisco with global offices in New York, Chicago, Los Angeles, Toronto, Detroit and London. Learn more at www.sharethrough.com.