SAN FRANCISCO, Sept. 8, 2011 /PRNewswire/ -- Sharethrough, the leader in social video advertising, today announced the launch of "Sharethrough HQ," the industry's first analytics dashboard designed specifically for social video campaigns. Sharethrough HQ gives media agencies and brand advertisers the ability to track the performance of their online video content, gain insight into the earned media generated for their campaigns and make real-time campaign optimization decisions, all from a single interface.
Key features of the Sharethrough HQ dashboard include detailed video viewership metrics such as average view length, sharethrough rates across a wide variety of platforms, as well as a number of social engagement metrics. Sharethrough HQ also includes a real-time social activity feed that aggregates all of the online conversation around each video across multiple social media platforms, including Facebook and Twitter. For the first time, advertisers will have on-demand access to quantitative and qualitative data about their campaign performance so they can better optimize their distribution plans and understand the cultural impact of their video content.
Sharethrough HQ is powered by S.E.E., Sharethrough's proprietary technology platform that manages distribution, measurement and optimization of social video campaigns through the Sharethrough brand video network. Sharethrough is the first technology company built from the ground up to maximize social engagement and drive viewership of content-driven brand video campaigns.
"As brands have begun investing more heavily in long-form and viral video content, they now need better visibility into the performance of their paid media placements as well as the earned media generated from their campaigns. Technology-driven solutions are becoming a core part of viral marketing, replacing the 'post and pray' strategies of the early viral video days," said Dan Greenberg, co-founder and CEO of Sharethrough. "Sharethrough HQ gives advertisers a control panel for viral – allowing them to see all the key metrics and social conversation around their campaigns to better measure and optimize their programs. We see the introduction of the Sharethrough HQ dashboard as another key building block for the social video advertising industry."
Sharethrough has fast become the standard for social video distribution, providing advertisers with the distribution technology, third-party measurement tools and unique publisher network necessary to execute large-scale media buys for non-traditional video content. Sharethrough's average campaign size has nearly tripled year-over-year and overall company revenue has grown by over 100 percent year-over-year. Sharethrough recently announced that comScore is now measuring Sharethrough's current U.S. reach at 97.5 million viewers.
Sharethrough provides brands with a repeatable, scalable and transparent approach to distributing video content that guarantees viewership and maximizes shared engagement. Sharethrough drives engaged audiences for brand videos through S.E.E., a proprietary technology platform that manages distribution, measurement and optimization of social video campaigns through the Sharethrough publisher network. Sharethrough is used by many of the world's leading brands, including Sony, Microsoft, General Motors, Victoria's Secret, Nestle and LEGO, as well as top agencies such as Pereira & O'Dell, Universal McCann, Evolution Bureau and Goodby, Silverstein & Partners. Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif. For more information about Sharethrough, please visit www.sharethrough.com.