Sharmila Shahani-Mulligan Joins Lattice Engines' Board of Directors

SAN MATEO, Calif., Sept. 29, 2011 /PRNewswire/ -- Lattice Engines, the leader in B2B sales intelligence software, today announced that Sharmila Shahani-Mulligan, most recently Executive Vice President Marketing for Aster Data, was appointed to Lattice Engines' board of directors. A seasoned marketer and strategist at Aster Data, Opsware, Netscape and Kiva Software, Ms. Shahani-Mulligan brings to bear a track record of creating new market categories and building businesses across several new multi-billion dollar markets.  

Shahani-Mulligan joins the board following the recent completion of Lattice Engines' Series B funding round with Sequoia Capital.

"The era of data-driven selling has begun," said Shahani-Mulligan. "The amount of raw data now available about customers and prospects has exploded and this opens a new opportunity to radically change how sales teams get insights on their accounts and accelerate sales cycles. When it comes to selling today, traditional CRM just doesn't cut it anymore and even social CRM is just one small step in improving sales productivity. Lattice Engines changes selling by delivering real-time, relevant selling insights about customers and prospects and providing one comprehensive, real-time view of the customer across disparate internal and external data systems. I am excited about the company's solution and the major breakthroughs already delivered for sales reps, and I look forward to shaping a new market with this dynamic team."

"Sharmila is a superb marketer and product strategist," said Shashi Upadhyay, Lattice Engines' CEO. "She's an expert in building new market spaces and delivering products that fit the market and users' needs from new capabilities to a cutting-edge user experience. We will benefit from her experience and insights in building the market for software that enables data-driven selling and makes sales professionals orders of magnitude more productive."  

At Aster Data, Shahani-Mulligan ran all marketing functions and product strategy including outbound marketing, inbound marketing, sales enablement, demand generation and inside sales. Her marketing strategy included shaping the market for big data and creating a new market category for big data analytics. Shahani-Mulligan was the first business executive to join the Aster Data founding team and led the company's product strategy and marketing resulting in Aster Data's leadership position in the 'Big Data' market. Aster Data was acquired by Teradata in April 2011.

Prior to Aster Data, Shahani-Mulligan was Chief Marketing Officer of the largest business unit (BTO) within HP Software responsible for marketing a $3+ billion software products portfolio spanning all major aspects of IT management. Her responsibilities at Hewlett-Packard included outbound marketing including market positioning, solutions marketing, partner marketing, global sales enablement and directing all strategic solutions marketing.

Before joining HP, Shahani-Mulligan served as Executive Vice President of Marketing at Opsware Inc., a publicly traded company and leader in the Data Center Automation market. She joined Marc Andreessen and Ben Horowitz to re-position Loudcloud into a software company and helped form Opsware in 2002. At Opsware, Shahani-Mulligan was responsible for all marketing functions and managed Investor Relations to position the company and Opsware's growth strategy with investors. The strategic execution included creation of the Data Center Automation market category which was instrumental in the growth of the company from a start-up stage to the eventual acquisition by HP for $1.65 billion in September 2007.  

Prior to Opsware, Shahani-Mulligan also steered Kiva Software from its early days and shaped the Application Server market. Kiva Software was acquired by Netscape.  Shahani-Mulligan also led marketing and product strategy at Netscape, AOL and Totality. She received her Masters in management from the Kellogg Graduate School and her BA in business and economics and BS in computer science from Northwestern University.

About Lattice Engines

Lattice Engines is the leader in B2B sales intelligence software enabling Fortune 5000 companies to Sell Smarter and achieve double-digit increases in sales productivity within one year of deployment through Intelligent Targeting, Contextual Conversations and Measurable Execution. Lattice Engines software integrates internal, external and Lattice Engines proprietary data to identify customer patterns and predictive events that influence buying decisions. To learn more about Lattice Engines visit www.lattice-engines.com.

SOURCE Lattice Engines