Sharpie® Gels Perfectly With Student Body at Back-to-School

New Sharpie® Gel Highlighter Lasts Long, Won't Dry Out; Makes Highlighting Fun

Aug 02, 2011, 11:12 ET from Sharpie

OAK BROOK, Ill., Aug. 2, 2011 /PRNewswire/ -- Here's a back-to-school product worth highlighting.  Today, Sharpie is introducing the Sharpie Gel Highlighter – a unique entree into the world of highlighting that promises to last long, resist smearing, and never dry out, even if left uncapped.

(Photo:  http://photos.prnewswire.com/prnh/20110802/CG45759)

"Sharpie Gel Highlighters offer an exceptional highlighting experience," said Sally Grimes, global vice president of marketing for Sharpie.  "The gel stick technology means they glide on smooth every time, and without bleed-through.  There's really nothing like them. You'll be hooked from the first swipe."

The new Sharpie Gel Highlighters are perfect for use on all paper surfaces, including glossy and thin papers as well as magazines.  They also resist smearing on pen, marker and ink-jet printouts.  A simple twist of the bottom advances the gel stick for long-lasting use.  

Perfect for highlighting, writing, doodling and even drawing, the Sharpie Gel Highlighter is available wherever office products are sold.  Suggested retail price for a 2-pack is $4.40.  They are also available in Sharpie 3- and 4-pack marker sets for $6.59 and $8.79, respectively.  Color selections include orange, yellow, pink, blue and green.

The new Sharpie Gel Highlighter line joins 47 years of innovation and inspiration from Sharpie – now the largest writing brand in North America. Today the Sharpie family includes 34 varieties, nine tip sizes and up to 30 assorted colors.

To learn more about the new Sharpie Gel Highlighter, go to www.sharpie.com.

ABOUT SHARPIE®

For 47 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid Office Products, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products, office organization and technology products, including such well-known brands as Paper Mate®, Sharpie®, DYMO®, Parker®, Waterman®, EXPO®, uni-ball®, Prismacolor®, and Rolodex®, among others. Visit www.sharpie.com for more information.

SOURCE Sharpie



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