SheaMoisture Introduces Fragrance-Free, Gluten-Free, Ultra-Sensitive Baby Care

Jan 23, 2014, 11:06 ET from SheaMoisture

AMITYVILLE, N.Y., Jan. 23, 2014 /PRNewswire/ -- Nothing concerns a parent more than seeing their child in discomfort. According to proprietary research from Kiwi Magazine and SheaMoisture1, one-third of moms surveyed believe that their child has sensitive skin. Dry, itchy and irritated skin leaves moms and dads searching for effective and healthy solutions.  SheaMoisture, an award-winning personal care brand, has released two new products formulated with natural and certified organic ingredients—Fragrance-Free, Gluten-Free Baby Extra-Mild Wash & Shampoo and Fragrance-Free, Gluten-Free Baby Healing Lotion—made especially for babies and children with allergies and skin sensitivities, including gluten and fragrance intolerance.

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"As a family-run company, we're extremely particular about what products we use on our little ones. Since my grandmother Sofi Tucker started making and selling her shea butter soaps in Sierra Leone back in 1912, our focus has been creating natural, solution-oriented products for the entire family," says CEO Richelieu Dennis. "We've specifically formulated these products to pamper and protect the delicate, ultra-sensitive skin of the newest member of the family."

Each product contains ingredients that gently nourish baby's sensitive skin, including Certified Organic Shea Butter sourced from women's co-ops in Northern Ghana, which deeply moisturizes and repairs skin with vitamins and essential fatty acids. The products also contain Aloe Vera, a therapeutic hydrator for dry, sensitive skin that aids in calming minor skin irritations, and Cocoa Butter, which soothes and softens to help baby's skin retain its natural moisture.  The products are free of parabens, phthalates, paraffin, gluten, propylene glycol, mineral oil, DEA, sulfates, silicones, fragrance and artificial coloring.

The products include:

  • Extra-Mild Wash & Shampoo – Head-to-toe gentle cleansing for even the sensitive skin, without sulfates. Contains Organic Shea, Cocoa and Mango Butters, Aloe Vera and Vitamin E to hydrate, soothe and heal tender skin. Hypoallergenic and pediatrician-tested. SRP: $9.99; 13 oz.
  • Healing Lotion – Deeply moisturizes baby's skin without risk of irritation caused by synthetic dyes, fragrance or gluten.  Organic Shea, Cocoa and Mango Butters blend with Aloe Vera and Vitamin E to soften and protect, while calming inflamed skin.  SRP: $9.99; 13 oz.

SheaMoisture's Fragrance-Free, Gluten-Free Baby Care is available at Target and Walgreens stores.  For more information about SheaMoisture, visit

About SheaMoisture: Since 1912, SheaMoisture has made its award-winning, shea-butter-based skin and hair care products using family recipes handed down from founder and CEO Richelieu Dennis' grandmother Sofi Tucker, who as a young mother, sold her shea butter creations to support her family in Sierra Leone. Firmly committed to a "Better Way to Beautiful," SheaMoisture products are made with natural and certified organic ingredients, not tested on animals and do not contain parabens, sulfates, phthalates, paraffin, formaldehyde, mineral oil, petroleum or DEA. SheaMoisture proudly ethically sources its shea butter from five co-ops in Northern Ghana.

[1] Proprietary research from Kiwi Magazine and SheaMoisture, 2013 (7000 moms surveyed)

SOURCE SheaMoisture