SheaMoisture Launches Premier Hair Smoothing System

Tahitian Noni & Monoi Smooth & Repair Collection Offers Curly to Straight Versatility Without Permanently Altering Hair

Jan 16, 2014, 11:00 ET from SheaMoisture

AMITYVILLE, N.Y., Jan. 16, 2014 /PRNewswire/ -- Today's woman wants it all, especially when it comes to her hair.  She wants the ability to shake things up and experiment with new looks, and SheaMoisture's *NEW* Tahitian Noni & Monoi hair straightening collection offers users the freedom to wear straight or curly styles. The protein-based treatment products smooth, soften and control frizz, leaving textured hair more manageable for up to four weeks. 

"Our community spoke to us about wanting the flexibility to switch up their styles without harming their beloved curls, and we listened," says SheaMoisture founder and CEO Richelieu Dennis. "Hair is an amazing form of self-expression, and every woman has the right to define beautiful for herself.  Our smoothing system puts the power of hair flexibility directly in their hands, while actually repairing and strengthening strands."

Each product contains certified organic Shea Butter; revitalizing Tahitian Noni, an antioxidant enriched with Vitamin C to help maintain hair health; reparative Monoi Oil, which revives damaged hair; and Keratin, Peptides and Botanical Extracts to nourish, repair and protect distressed hair fibers.  The products do not contain parabens, sulfates, phthalates, mineral oil, formaldehyde, formaldehyde donors or artificial color. The collection includes:

  • Tahitian Noni & Monoi Smooth & Repair Straightening System – Gently straightens without permanently altering hair's texture, while controlling frizz. Contains everything needed for versatile styling, including Smooth & Repair Conditioning Shampoo (4 oz.), Smooth & Repair Hair Straightening Treatment (4 oz), Smooth & Repair Rinse-Out Conditioner (4 oz.) and Smooth & Repair Hair & Scalp Weekly Treatment (2 oz.).  SRP: $19.99.
  • Tahitian Noni & Monoi Smooth & Repair Conditioning Shampoo – Sulfate-free shampoo contains strengthening and active straightening ingredients that help smooth frayed, uneven texture, while taming flyway hair. SRP: $9.99; 13 oz.
  • Tahitian Noni & Monoi Smooth & Repair Rinse-Out Conditioner – Daily rinse-out conditioner instantly hydrates and detangles, while fortifying hair against heat styling.  Active straightening ingredients aid in smoothing rough textures and eliminating frizz.  SRP: $9.99; 13 oz.
  • Tahitian Noni & Monoi Smooth & Repair High Shine Glosser – Lightweight moisturizing oil treatment controls frizz for a sleek, high shine finish, without silicone.  SRP: $9.99; 4 oz.
  • Tahitian Noni & Monoi Smooth & Repair Nourishing Hair Masque – Deep conditioning treatment infuses hair with intense moisture, while strengthening and repairing hair. Helps smooth hair cuticle, while managing frizz.  SRP: $12.99; 12 oz.
  • Tahitian Noni & Monoi Smooth & Repair Hair Scalp Weekly Treatment – This ultra-nourishing weekly treatment soothes, hydrates and provides antioxidant benefits to the scalp, while promoting hair renewal and growth.  SRP: $9.99; 4 oz.

SheaMoisture's Tahitian Noni & Monoi products are available at select Target stores nationwide. For more information, please visit

About SheaMoisture: Since 1912, SheaMoisture has made its all-natural, award-winning skin and hair care products using family recipes handed down from founder and CEO Richelieu Dennis' grandmother, Sofi Tucker, who as a young mother, sold her shea butter creations to support her family in Sierra Leone. Firmly committed to a "Better Way to Beautiful," SheaMoisture products are not tested on animals and do not contain parabens, sulfates, phthalates, paraffin, formaldehyde, mineral oil, petroleum, DEA, artificial color or synthetic fragrance. SheaMoisture proudly ethically sources its shea butter from five co-ops in Northern Ghana.

Contact: J9 Public Relations, (516) 557-2695
Jeanine (at) J9PR (dot) com

SOURCE SheaMoisture