SheaMoisture Sponsors "Project Runway" All-Star Korto Momolu Fall/Winter 2014 Collection At New York Fashion Week

Award-Winning Brand to Create Trend-Setting Hair and Makeup Runway Looks

Jan 27, 2014, 11:06 ET from SheaMoisture

AMITYVILLE, N.Y., Jan. 27, 2014 /PRNewswire/ -- Award-winning hair and skin care brand, SheaMoisture, has announced that it is the official sponsor of the Korto Momolu Fall/Winter 2014 Collection at New York Fashion Week on February 7, 2014. SheaMoisture brand ambassadors, celebrity makeup artist Jackie Gomez and celebrity hair stylist Diane C. Bailey, will create trend-setting runway looks for the show.

Momolu, a "Project Runway" All-Star who was awarded as "fan favorite" and finished the Bravo hit show's fifth season as first runner-up, will debut her sophisticated and military-inspired "Urban Coup" collection at Fashion Week. The collection pays tribute to the increasing strength and precision of women's wear in the fashion industry, and will present a parade of fresh cuts and silhouettes to compliment the modern woman's lifestyle.

The show will preview SheaMoisture's "A Better Way to Beautiful" Cosmetics Collection, which launches exclusively at Target stores this spring, with Gomez serving as brand ambassador and makeup artist. The makeup is shea butter-based with certified organic and natural ingredients, and features palettes in two sizes that may be customized. The paraben-free collection includes cc cream, lip stain, lip gloss, wet/dry eye shadow, mineral blush and other offerings, with a range of on-trend vibrant, classic and nude shades that suit all skin tones.

"I can't think of a more authentic brand to help bring about my vision for the fall/winter 2014 collection. SheaMoisture's celebration of community, culture and dedication to global beauty and wellness inspires me tremendously as an artist, as a woman and as a Liberian. I am honored to have their continued support," says designer Korto Momolu.

Momolu's show will also feature hair styled with SheaMoisture Hair Care, which has earned beauty awards from Allure, Natural Health, Essence, Ebony and RealBeauty.com.

"Fashion accentuates and enhances every woman's inner beauty, which is a mission at SheaMoisture," says founder and CEO Richelieu Dennis. "Partnering with a community-minded, innovative designer like Korto is the perfect fit for our brand because she understands our vision for a better way to beautiful."

For more information about SheaMoisture, visit SheaMoisture.com, and for more information about Korto Momolu, visit KortoMomolu.com.

About SheaMoisture: Since 1912, SheaMoisture has made its award-winning, shea-butter-based skin and hair care products using family recipes handed down from founder and CEO Richelieu Dennis' grandmother Sofi Tucker, who as a young mother, sold her shea butter creations to support her family in Sierra Leone. Firmly committed to "A Better Way to Beautiful," SheaMoisture products are made with natural and certified organic ingredients, not tested on animals and do not contain parabens, sulfates, phthalates, paraffin, formaldehyde, mineral oil, petroleum or DEA. SheaMoisture proudly ethically sources its shea butter from five co-ops in Northern Ghana.

About Korto Momolu: Momolu, a "Project Runaway" All-Star, was highlighted as "one to watch" by New York Magazine. She has created an accessory line for Dillard's incorporated department stores, and produced an eco-friendly jewelry line for the National Smithsonian stores. Additionally, she designed the uniforms for the Walton Family Museum, and for Miss Universe, Leila Lopes. Momolu served as a Cheerios ambassador for the Shoprite Partners in Caring "Knock Out Hunger" campaign, and continues to contribute her time and talents to charitable and philanthropic causes.

SOURCE SheaMoisture



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