SheaMoisture Sponsors Tracy Reese Fall/Winter 2015 Collection at New York Fashion Week
SheaMoisture Hair Creates Ultra-Modern Look for Highly Anticipated Runway Show
NEW YORK, Feb. 19, 2015 /PRNewswire/ -- The award-winning, eco-friendly cult brand SheaMoisture acted as the official hair sponsor of the Tracy Reese Fall/Winter 2015 Collection at New York Fashion Week this Sunday, February 15th, 2015. Alongside lead editorial and fashion hairstylist Bok-Hee, SheaMoisture created a stunning high-fashion runway look to complement Tracy's fashion-forward collection.
Reese, a CFDA member since 1990, debuted her ultra-modern collection to a packed house at ArtBeam Studios during New York Fashion Week. Inspired by the era of women's empowerment, Reese created a collection for the confident woman who shows power through femininity. The collection takes life from a graphic palette of Maasai reds, ebony blacks and cassava whites with the added boldness of vibrant blues. Innovative prints, inspired by traditional African motifs have been flattened and re-scaled to craft fresh, modular shapes into contemporary patterns. There is a nod to 70's tailoring and styles have been finished with macro zippers and chain detailing. Luxe faux fur, fringe and beading also add rich texture.
"We're so excited to partner with SheaMoisture this season for our runway show. We wanted to create a look for the modern 'urban warrior' and the SheaMoisture products were integral to helping us craft the dramatic knots that complemented the collection and accessories perfectly," says Reese.
The linear, severe ponytail was one of the most dramatic looks seen on the runway this season, complementing the new-age Monster Headphones and urban warrior princess designs. "I wanted to challenge what was expected when it came to the hair. The SheaMoisture Tahitian Noni & Monoi Smooth & Repair and Coconut & Hibiscus Curl & Shine collections gave me the ability to create a look that had both shine and structure, plus was versatile enough to work on all of the models' hair," shared lead stylist Bok-Hee. The final creation was clean, strong and uniform, accentuating the inspirational ideas of the designer and stylist alike.
"Fashion enhances a woman's inner beauty, which is our utmost mission at SheaMoisture," says founder and CEO Richelieu Dennis. "Combining forces with an innovative partner like Tracy, who possesses such a passionate view of a woman's style and strength, is the perfect fit for our brand because she understands our vision for a better way to beautiful."
For more information about SheaMoisture, visit SheaMoisture.com, and for more information about Tracy Reese, visit TracyReese.com.
About SheaMoisture:
Since 1912, SheaMoisture has made its award-winning, shea-butter-based skin and hair care products using family recipes handed down from founder and CEO Richelieu Dennis' grandmother Sofi Tucker, who as a young mother, sold her shea butter creations to support her family in Sierra Leone. Firmly committed to "A Better Way to Beautiful," SheaMoisture products are made with natural and certified organic ingredients, not tested on animals and do not contain parabens, sulfates, phthalates, paraffin, formaldehyde, mineral oil, petroleum or DEA. SheaMoisture proudly ethically sources its shea butter from seven co-ops in Northern Ghana.
About Tracy Reese:
Tracy Reese is an American designer whose signature rich, daring colors and unique prints are crafted into joyful, feminine pieces for the modern woman. Tracy Reese's design philosophy is rooted in a commitment to bringing out the beauty in women of all shapes, sizes and colors. Stimulated by the world around her, Tracy Reese takes inspiration from nature, art, dance, travel and global cultures. Tracy Reese, plenty by Tracy Reese, and plenty DRESSES by Tracy Reese are sold nationwide in top department stores and specialty boutiques as well as retailers throughout Europe & Asia.
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SOURCE SheaMoisture
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