SheaMoisture Wins Coveted Allure Best of Beauty Award For Organic Raw Shea Butter Moisture Retention Shampoo

AMITYVILLE, N.Y., Sept. 27, 2011 /PRNewswire/ -- SheaMoisture, the organic beauty and grooming company who has been harnessing the regenerative and protective power of shea butter for years, is proud to announce that their Organic Raw Shea Butter Moisture Retention Shampoo is a 2011 Allure Best of Beauty winner.   After months of testing, editors narrowed down the top beauty products to be tested on everyday women, and then examined by beauty professionals until a final selection has been made.  This shampoo for dry, damaged hair was chosen as a winner in the Best Shampoo for African-American Hair category.

(Photo:  http://photos.prnewswire.com/prnh/20110927/NY75259LOGO )

SheaMoisture's Raw Shea Butter Moisture Retention Shampoo deeply moisturizes and helps heal, grow and strengthen dry and damaged hair.  This intensely nourishing all-natural product includes argan oil, which is known for restoring shine and rebuilding elasticity, and sea kelp, which contains trace minerals to detoxify hair follicles of impurities and residue.

Raw Shea Butter Moisture Retention Shampoo, $9.99

Available at Target and Walgreens stores, www.target.com and www.walgreens.com

About SheaMoisture

Since 1912, SheaMoisture has been committed to making the highest quality natural skin care products, which are safe, therapeutic and results-oriented. All SheaMoisture products are cruelty-free and never contain parabens, phthalates, paraffin, formaldehyde, mineral oil or synthetic fragrance. Committed to giving back to the people who are integral to our success, Shea Moisture proudly partners with organizations around the world ranging from international development groups, charitable organizations and local communities. Please visit www.sheamoisture.com for more information.

SOURCE SheaMoisture