HOUSTON, June 5, 2017 /PRNewswire/ -- Shell is rewarding its customers across the U.S. by providing them the power to save even more on every fill-up, every day with an exciting new loyalty offering – INSTANT GOLD STATUS – that will deliver exclusive benefits to new and current Fuel Rewards® members.
Starting today, new and current Fuel Rewards members will automatically be awarded Instant Gold Status, a loyalty tier that allows them to save at least FIVE CENTS PER GALLON on every fill-up with any grade of Shell fuel, including Shell V-Power NiTRO+ Premium Gasoline. The promotion is a lead-in to 2018, when Shell will offer two membership benefit tiers for Fuel Rewards members: Gold and Silver. All new members will receive Instant Gold Status for an introductory period of six months.
"This is a huge investment to show our appreciation to our customers at more than 14,000 fuel stations across America," said Dan Little, Head of North America Marketing for Shell. "Our customers are the lifeblood of our business, and we think they deserve to be rewarded with Instant Gold Status and the power to save more on every fill-up, every day."
Once Fuel Rewards members have enjoyed six months of unprecedented fuel savings, they can maintain their Gold Status by filling up at least six times in a three-month period. That's just two times per month. Members who do not qualify for Gold Status will automatically receive Silver Status, which enables them to save at least three cents per gallon on every fill-up.
Members can drive down the price they pay for fuel by combining their rewards for Gold or Silver Status with additional rewards they earn through the broader Fuel Rewards program. Unlike traditional rewards programs that require customers to save up points, the Fuel Rewards program provides real, immediate savings on something customers use all the time: fuel. Whenever members shop, dine or make day-to-day purchases at other participating Fuel Rewards merchants or restaurants, they earn Fuel Rewards savings: additional cents-per-gallon discounts on Shell fuel purchases.
As part of the Instant Gold Status launch, Shell's marketing plans include new national TV commercials that will air on cable sports and entertainment channels; programming via national radio, digital and social media, and influencer marketing partnerships.
Shell is the official fuel provider of the Fuel Rewards program. For more information and terms and conditions, visit www.fuelrewards.com/gold, download the Fuel Rewards® mobile app from the App Store or Google play, or follow @Shell_OnTheRoad.
About Shell Oil Company
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 16,000 people working to help tackle the challenges of the new energy future.
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.
This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''goals'', ''intend'', ''may'', ''objectives'', ''outlook'', ''plan'', ''probably'', ''project'', ''risks'', ''seek'', ''should'', ''target'', ''will'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2016 (available at www.shell.com/investor and www.sec.gov ). These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, June 5, 2017. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.
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SOURCE Shell Oil Company