AUSTIN, Texas, Oct. 16, 2017 /PRNewswire/ -- Shepherd - A Fixer Company today announced its launch in Austin, Texas, forging a strategy-first model that applies a "fixer" mentality to help clients with challenging branding issues and campaigns. Award-winning Co-Founders Dean McBeth (former Head of Integrated Strategy at Crispin Porter + Bogusky), Dave Burg (former Group Director, Brand Strategy at R/GA) and Dan Walsh (Former Managing Director, Roundhouse) bring a powerhouse of digital, branding and strategy expertise to the agency startup. Walsh will be based out of Shepherd's Portland, Oregon office, while McBeth and Burg lead its Austin headquarters.
"Shepherd takes its inspiration from Pulp Fiction's Winston Wolfe character, who was an unapologetic fixer and problem solver," says Co-Founder/Managing Strategist McBeth. "CMOs at many brands are fed up with the antiquated and slow-moving agency structure. Shepherd uses digital tools and integrated methodology to streamline cumbersome marketing and testing processes so that we can bring them compelling and measurable results -- quickly."
Shepherd launches with no Creative Director on staff, allowing the principals to collaborate with an array of elite creative talent in the industry. This unique model frees up the founders so that they're not beholden to one creative vision or style. Designed to fix creative challenges, Shepherd assembled a 'SWAT team' of strategists, comms planners, analytics experts, data scientists, developers, social media specialists and user experience experts tailored to each project and brand. This model is built on success stories the agency's seasoned strategists have spearheaded at top international agencies.
Co-founders With A Strategic Mission
FOUNDER // DIGITAL STRATEGY
Dean McBeth is an award-winning strategist, creative director, social media pioneer, marketer and speaker. From Old Spice to Nike, Formula 1 to Domino's, his work is instantly recognizable in the ad industry, as well as taught at many well-renowned communications schools. He's left behind a string of executive strategy & creative posts at Wieden+Kennedy, Barton F. Graf, Ketchum, Circuit of the Americas and Crispin, Porter+Bogusky to co-found Shepherd.
FOUNDER // BRAND STRATEGY
Dave Burg is a strategist, creative, and lecturer. He's led some of the most awarded integrated campaigns in advertising. From Domino's Pizza, to P&G's global "Thank You, Mom," to interactive Super Bowl campaigns for Coca-Cola, to helping Fruit of the Loom become Walmart's preferred apparel partner with "The Professional's Collection." Dave held director roles at Wieden+Kennedy, Crispin, Porter+Bogusky, and R/GA prior to co-founding Shepherd.
FOUNDER // BUSINESS STRATEGY
Dan Walsh is an expert at entrepreneurship, and connecting top-notch creative and digital talent. He scaled a 3-person web development shop in Portland, Oregon to become the integrated indie powerhouse, Roundhouse Agency — building a client roster of many of the world's hottest brands. From Xbox to Fender, Yeti, Red Bull, KIND, and Adidas, he's adding his business smarts and category-breaking experience as a co-founder at Shepherd.
About Shepherd - A Fixer Company
Shepherd is a fixer company. Since the world didn't ask for another agency, we started a consultancy focused on serving creativity. Based in Austin, Texas and Portland, Oregon, we wrangle the best of advertising, PR, social media, digital, recruiting, design, analytics, content, production and business consulting in one syndicated model.
SOURCE Shepherd - A Fixer Company