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Sherwin-Williams Nombra Alabaster el Color del Año 2016

Un blanco natural y halagador, Alabaster establece un ambiente de armonía y equilibrio para el próximo año


News provided by

Sherwin-Williams

Nov 18, 2015, 08:15 ET

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CLEVELAND, 18 de noviembre de 2015 /PRNewswire-HISPANIC PR WIRE/ -- Sherwin-Williams anunció que Alabaster (SW 7008), un tono simbólico de nuevos comienzos, es el Color del Año 2016.

"Alabaster representa un cambio sencillo y necesario a estar en el momento, a el bienestar y una atmósfera pura", dijo Jackie Jordan, Director of Color Marketing, Sherwin-Williams. "Proporciona un oasis de calma, espiritualidad y un alivio visual minimalista. Alabaster no es ni rígido, ni demasiado cálido, sino más bien un tono de blanco sutil y atractivo".

Sherwin-Williams Alabaster (SW 7008) visto en una sala familiar
Sherwin-Williams Alabaster (SW 7008) visto en una sala familiar
Sherwin-Williams Alabaster (SW 7008) visto en una recamara
Sherwin-Williams Alabaster (SW 7008) visto en una recamara
Sherwin-Williams Alabaster (SW 7008) visto en un comedor
Sherwin-Williams Alabaster (SW 7008) visto en un comedor

Las opiniones están divididas en cuanto a si el tono realmente debe considerarse un color. Sin embargo, el blanco tiene una fuerte conexión con la pureza y la luz a través de muchas culturas. En momentos en que los propietarios de casas se enfrentan con excesos y desorden, y pueden sentirse abrumados con tanta tecnología, Alabaster ofrece una oportunidad  para relajarse y tomar un respiro.

Un estudio reciente entre propietarios de casa declaró que casi 3 de cada 4 (73%) prefieren los toques naturales halagadores  de crema y marfil de Alabaster,  a un blanco normal al seleccionar colores neutros para sus hogares.1 Alabaster se puede utilizar como una declaración monocromática, o se puede combinar con cualquier otro tono como el mejor color complementario.

Extraído de Pura Vida, una de las cuatro paletas en el Sherwin-Williams Color Forecast 2016, Alabaster representa el uso prominente de la luz, que es un elemento clave para el diseño tradicional nórdico. Alabaster también combina muy bien con otras influencias de decoración escandinavas populares, como lo son las líneas elegantes, acabados metálicos de cobre, mármol y materiales de madera.

Alabaster crea una atmósfera de tranquilidad y alegría para muchos espacios. Este poderoso color da el tono para la sanación, el descanso y la meditación en un dormitorio o cuarto de niños.

Alabaster puede utilizarse solo en una entrada elegante o en la oficina de la casa, o puede formar una armonía de yin y  yang con colores contrastantes oscuros, como Urbane Bronze (SW 7048) o Gray Area (SW 7052) en un baño tipo spa.

Cómodo y ecléctico;  elegante y funcional;  opuesto a  tonos oscuros o combinado con tonos ligeros y grises; Alabaster es el verdadero neutro que pondrá el tono en el  2016.

Ask Sherwin-Williams™

Por cerca de 150 años, Sherwin-Williams ha sido líder de la industria en el desarrollo de pinturas y recubrimientos tecnológicamente avanzados. Siendo el detallista más grande de pinturas y accesorios para pintura en la nación, Sherwin-Williams esta comprometido a apoyar tanto a los profesionales de la pintura como a quienes gustan de hacerlo por sí mismos, con productos excepcionales, recursos para hacer selecciones de color confiables, y servicios personalizados de expertos en sus más de 4,000 tiendas vecinales a lo largo de Norteamérica. Sherwin-Williams fue galardonado con el nivel más alto en "Satisfacción del Cliente entre detallistas de pintura, Tres Años Seguidos" en el estudio J.D. Power 2015 Paint Satisfaction StudySM. Para mayor información visite sherwin-williams/hogar o únase a Sherwin-Williams Latino en Facebook y Twitter.

1 Sherwin-Williams National Home Design and Color Survey, octubre 2015

Contacto:
Thalia Rybar
AC&M Group 
[email protected]            
704-697-4413

 

Foto - http://photos.prnewswire.com/prnh/20151117/288444

Foto - http://photos.prnewswire.com/prnh/20151117/288443

Foto - http://photos.prnewswire.com/prnh/20151117/288445

Enlace al comunicado de prensa en inglés: http://www.prnewswire.com/news-releases/sherwin-williams-names-alabaster-2016-color-of-the-year-300180784.html

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