Sherwin-Williams Names Alabaster 2016 Color Of The Year

A flattering, natural white, Alabaster sets the tone for harmony and balance for the coming year

Nov 18, 2015, 08:02 ET from Sherwin-Williams

CLEVELAND, Nov. 18, 2015 /PRNewswire/ -- Sherwin-Williams announced Alabaster (SW 7008), a hue symbolic of new beginnings, as the 2016 Color of the Year.

"Alabaster represents a straightforward and necessary shift to mindfulness, well-being and an atmosphere that is pure," said Jackie Jordan, director of color marketing, Sherwin-Williams. "It provides an oasis of calmness, spirituality and 'less is more' visual relief. Alabaster is neither stark nor overly warm, but rather an understated and alluring hue of white."

Hotly debated as to whether it is a color at all, white has a strong connection with pureness and light across many cultures. At a time when homeowners are faced with excess and clutter, and may be overwhelmed by the commotion of technology, Alabaster encourages a time to relax and re-examine.

A recent homeowner study stated that nearly 3 out of 4 (73%) prefer Alabaster's naturally flattering, barely-there undertones to a plain white when selecting neutral colors for their homes.1 Alabaster can be used as a monochromatic statement, or it can be paired with any other hue as the ultimate complementary color.

Drawn from Pura Vida, one of the four palettes in Sherwin-Williams Color Forecast 2016, Alabaster represents the prominent use of light, which is a key element for traditional Nordic design. Alabaster also pairs nicely with other popular Scandinavian décor influences including sleek lines, copper metallic finishes, marble and wood grain materials.

Alabaster creates an atmosphere of ease and contentment for many spaces. The powerful color sets the tone for healing, rest and meditation in a bedroom or nursery.

Alabaster stands alone in a chic entryway or home office, or forms a yin and yang harmony with contrasting dark colors, such as Urbane Bronze (SW 7048) or Gray Area (SW 7052) in a spa-like bathroom.

Comfortable and eclectic, elegant and functional, opposed by shadowy tones or paired with other light blushes and grays; Alabaster is the true neutral to set the tone for 2016. 

Ask Sherwin-Williams™
For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,000 neighborhood stores across North America. Sherwin-Williams has been ranked "Highest in Customer Satisfaction among Paint Retailers, Three Years in a Row" in the J.D. Power 2015 Paint Satisfaction StudySM. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest, Instagram and Tumblr.




1 Sherwin-Williams National Home Design and Color Survey, October 2015

Contact:
Sherwin-Williams@spongpr.com
Kirsten de St. Aubin
612-375-8539
Kirsten.deStAubin@spongpr.com

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