SHIFT Communications Promotes Alan Marcus to Managing Director

Firm Continues to Expand Financial Tech and Consumer Tech Clientele

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Mar 14, 2018, 09:00 ET

NEW YORK, March 14, 2018 /PRNewswire/ -- SHIFT Communications, an integrated communications firm, has promoted Alan Marcus to Managing Director. Marcus will continue to lead and grow the New York office while expanding his strategic council even more broadly across the firm.

"Since joining SHIFT nearly five years ago, I've been proud of the innovation my team, colleagues and firm continuously deliver in the public relations and marketing industries," said Marcus. "I remain deeply committed to surpassing the goals that are fueling the growth of our New York office and look forward to expanding into new marketplaces."

During his tenure, Marcus has consistently grown and strengthened the New York office through his leadership on some of SHIFT's largest clients, including Slimming World and Char-Broil. He and his team also oversee strategic PR efforts for smart fitness technology brand iFit among other emerging consumer lifestyle brands. Recent new business wins include GFT, a global provider of business and software services for the financial service community, and Ogury, the world's leading mobile data company. In his new role, Alan will continue to raise the bar for award-winning work.

"For anyone who has had the privilege to work with Alan, this will come as no surprise," said Amy Lyons, Managing Partner, SHIFT Communications. "Simply put, he brings a best practice approach to every aspect of his job. From his stellar preparation and enthusiasm for every new business opportunity, to his fierce commitment to driving the best results he can for his clients and his unwavering advocacy for his team, Alan exemplifies what it means to be a leader at SHIFT."

About SHIFT Communications
SHIFT Communications is an award-winning integrated communications firm that represents some of the best-known enterprise and consumer brands, including Citrix, Demandbase, McDonald's, The Rockport Group, Red Hat, RSA Conference, Webroot. SHIFT Communications' 120+ employees are located in the Boston, San Francisco, New York and Austin metros. Established in 2003, SHIFT is an AVENIR GLOBAL company. For more information on SHIFT's data-driven approach to marketing and public relations visit http://www.shiftcomm.com/.

About AVENIR GLOBAL
AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments. With 550 staff and 17 offices in Canada, the U.S. and in Europe, it is considered one of the 25 most important public relations firms in the world. In Canada, AVENIR GLOBAL owns NATIONAL Public Relations, the country's leading public relations firm, servicing clients across a wide range of sectors, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John's, and NATIONAL Equicom, the industry's foremost investor relations and financial services practice with offices in Toronto, Montreal and Calgary. The AVENIR GLOBAL network also includes healthcare specialists AXON Communications, with offices in New York, Toronto, London, Copenhagen and Zug (Switzerland); Madano, a strategic communications consultancy based in London; and SHIFT Communications, an integrated communications firm with offices in Boston, San Francisco, New York and Austin.