SHINESTY RELEASES BIGGEST UNDERWEAR INNOVATION SINCE THE INVENTION OF THE FLY - INFLATABULGE™ PUMP UP BALL HAMMOCK® UNDERWEAR

DENVER, April 1, 2025 /PRNewswire/ -- Move over, Nvidia—Shinesty just dropped the most impactful piece of technology this year with the launch of Inflatabulge™ pump-up Ball Hammock® underwear. The built-in pump lets you look like you're packing a roll of quarters in your pants instead of a stick of chapstick.

Inspired by the legendary Reebok Pumps of the '90s, the InflataBulge™ boxers feature an inflatable crotch pouch engineered to solve one of society's most pressing issues: unimpressive packages. With just a few squeezes, wearers can instantly boost their confidence, swagger, and a comically inflated sense of self-worth.

The pouch inflates easily with a finger-and-thumb pump and stays puffed for hours. Retailing at $39.99, the underwear is available in two styles ranging from XS to 5XL.

As if launching groundbreaking underwear wasn't enough, Shinesty made the product the centerpiece of its April Fools' campaign. Customers could send the real product to friends with a cheeky confirmation message that read: "Someone thinks you're hung like a seahorse."

"There are plenty of moments when a little extra razzle-dazzle below the belt wouldn't hurt—cold fronts, public speaking, meeting her sisters for the first time," said Chris White, Shinesty's CEO. "For decades, humanity has focused on curing disease and fighting climate change. But we asked ourselves: What's more impactful—saving the planet or inflating egos?"

Shinesty even tried to recruit Dennis Rodman for the campaign, but he was unfortunately tied up with diplomatic duties in North Korea.

Each order also includes a collectible "How-To Guide" that lovingly reminds recipients just how underendowed they are. You can learn more and purchase Inflatabulge™ Ball Hammock underwear at: https://www.shinesty.com/lp/inflatabulge

About Shinesty
Founded in 2014 by Chris White and Jens Nicolaysen, Shinesty's mission is to make the world take itself less seriously. The company is best known for its irreverent brand voice, wild party clothing, and selling over 9 million pairs of Ball Hammock® Pouch Underwear. Shinesty employs over 80 people and was named to Inc. 5000's list of fastest-growing companies.

SOURCE Shinesty