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Shiseido annuncia che Jennifer Connelly sarà la nuova portavoce della linea Shiseido Future Solution LX


News provided by

Shiseido

Feb 02, 2012, 11:00 ET

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TOKYO, February 3, 2012 /PRNewswire/ --

Mentre Shiseido Co., Ltd. celebra il suo centoquarantesimo anniversario, la società ha annunciato di avere sottoscritto un contratto con l'attrice Jennifer Connelly, premiata con l'Academy Award, e che in passato aveva rappresentato la società in Asia. Connelly sarà la portavoce globale del marchio e il volto della ottima e largamente apprezzata linea di prodotti per la cura della pelle Future Solution LX. La prima campagna pubblicitaria della Connelly nel ruolo di portavoce debutterà in autunno.

(Foto: http://photos.prnewswire.com/prnh/20120202/NY43938)

"Sono onorata di poter lavorare di nuovo con Shiseido e di rappresentare la linea Future Solution LX nel mondo," ha dichiarato Jennifer Connelly.  "Io condivido il punto di vista di Shiseido: è importante prepararsi ora per vivere bene in futuro. Sono impaziente di condividere il mio viaggio con Future Solution LX per le donne nel mondo."

Si tratta della prima volta che il marchio lavora con un portavoce globale, tuttavia non è la prima volta che Shiseido lavora con una bellezza classica; più di venti anni fa Connelly era apparsa in una campagna pubblicitaria per un marchio cosmetico di Shiseido distribuito in Giappone.

"Siamo davvero eccitati dal poter accogliere di nuovo Jennifer nella nostra famiglia, durante le celebrazioni del nostro centoquarantesimo anniversario," ha dichiarato Hiroshi Maruyama, Direttore generale del Reparto Marketing Internazionale di Shiseido Co., Ltd.  "La personalità vera di Jennifer, il suo impegno verso la sua famiglia e l'approccio a vivere una vita nella bellezza rappresentano i valori fondamentali della nostra società e riflettono quelli dei clienti di Shiseido. Crediamo che lei ritragga alla perfezione l'essenza della linea Future Solution LX e che la sua bellezza, sia interiore che esteriore, saranno di ispirazione per i nostri clienti."

A primavera, Connelly apparirà nel suo ultimo film "Virginia." Ha anche ricoperto ruoli importanti in noti film quali "A Beautiful Mind," che le è valso un Oscar e un Golden Globe quale migliore attrice non protagonista, "Reservation Road", "Diamanti di sangue", "Requiem for a Dream" e "La casa di sabbia e nebbia." 

Lanciata nel 2009, Shiseido Future Solution LX è una linea per la cura della pelle di elevata qualità, frutto delle premiate ricerche scientifiche di Shiseido. La linea è caratterizzata da Skingenecell 1P, un componente esclusivo riconosciuto dalla comunità scientifica per la sua capacità di migliorare le condizioni complessive della pelle a livello cellulare, migliorando le difese della pelle contro gli effetti dell'ambiente. Future Solution LX è disponibile presso punti vendita Shiseido selezionati, in tutto il mondo.

INFORMAZIONI SU SHISEIDO

Shiseido è stata fondata nel 1872, come prima farmacia in stile occidentale in Giappone. L'attività si è poi sviluppata ed evoluta gradualmente fino a diventare una società di prodotti cosmetici, in grado di offrire la tecnologia più avanzata e le soluzioni estetiche più raffinate disponibili in oriente e in occidente. Famosa ora nel mondo quale società di grande livello per i prodotti cosmetici con radici n Giappone, il nome Shiseido è ora sinonimo di standard elevatissimi di qualità in tutto il mondo. L'offerta globale di Shiseido di prodotti per la cura della pelle, per il trucco e di fragranze comprende anche una linea speciale per la cura della pelle dai risultati eccezionali e una linea per conferire maggiore luminosità. Shiseido offre inoltre una linea uomo per la cura del corpo, di prodotti solari e per la cura della pelle. Estremamente contemporanea e innovativa dopo 140 anni di attività, Shiseido è distribuita in 88 nazioni e regioni.

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