SHL Selects Resound Marketing as PR Agency of Record for U.S. Media and Analyst Relations

PRINCETON, N.J., May 17 /PRNewswire/ -- Resound Marketing (www.resoundmarketing.com), an integrated marketing and PR agency focused on helping clients "make some noise," today announced that it has been selected as agency of record by SHL (www.shl.com), a global leader in workplace talent assessment solutions. Resound will lead the media and analyst relations for the company's U.S. operations, which is headquartered in Princeton, NJ.

SHL supports organizations in the selection and development of employees at all levels and across all sectors. Operating in more than 50 countries, SHL offers the world's largest portfolio of assessment tools and strategies to help organizations increase productivity, identify future leaders, and gain a competitive advantage through improved people performance. SHL works with thousands of organizations worldwide, including 80 percent of the FTSE 100 and 60 percent of the Fortune 500.

Resound has supported SHL's U.S. campaigns in early 2010, coordinating interviews with leading business and HR industry trade journals – resulting in media placements that spanned Forbes to Workforce Management. Moving forward, Resound will continue to promote SHL news, solutions, and client success stories through the press as well as communicate with the analyst community on strategies related to talent assessment, recruiting, applicant tracking, and other enterprise Human Resources Management Systems (HRMS) best practices.

"In addition to a unique blend of experience that bridges HR, technology, professional services, and a number of vertical sectors – Resound also takes a proactive, results-driven approach to PR. And that fits perfectly with our marketing needs and corporate profile," said Alana Fares, Marketing Manager for SHL Americas.

About Resound Marketing

Through results-driven PR and marketing programs, Resound Marketing helps clients "make some noise," and grab the attention of customers, partners, and the press. We're experts in delivering strategic marketing plans, high-impact press coverage, compelling copywriting, trade show & event planning, and social media marketing. Resound clients range from startups and small businesses to national brands, offering products and professional services in a range of industries – spanning tech & mobile, green, babies & kids, boomers & seniors, health care, financial services, consulting, and more. Don't need a full PR program? We also offer a wide range of short-term project options, PR toolkits, training, and seminars. For more information, visit www.resoundmarketing.com.

SOURCE Resound Marketing