EL SEGUNDO, Calif., Aug. 24, 2017 /PRNewswire/ -- ShoeDazzle, the leading shoe and accessory subscription e-commerce platform under TechStyle Fashion Group, announces the launch of its curated online boutique with NYX Professional Makeup. The unique partnership is true to the brand's identity by giving the ShoeDazzle consumer who dresses from the shoes up, additional inspiration for a complete head-to-toe look.
The exclusive boutique features a range of chic footwear styles in metallic shades, vibrant jewel tones and shimmering materials inspired by NYX Professional Makeup cult products. Whether it be a bold lip or a daring eyeshadow, the shoppable looks showcase how to mix and match shoes with beauty flawlessly.
“The ShoeDazzle girl is always on the pulse of what’s trending,” says Chief Marketing Officer, Traci Inglis. “In addition to fashion and accessories, beauty plays a significant role in her self-expression. With NYX being a leader in the digital beauty space, we saw this partnership as the perfect blend for our consumer.”
To kick off the partnership, ShoeDazzle and NYX joined forces for the Sixth Annual NYX Fine Artistry of Cosmetic Elites (FACE) Awards Show in Los Angeles. In anticipation of the official boutique launch, ShoeDazzle invited brand ambassadors and industry tastemakers to TechStyle's headquarters to sip champagne, celebrate the partnership and preview the beauty-inspired styles (direct link here).
"We were so excited to partner with ShoeDazzle," said Sarah El-Annan, AVP Integrated Marketing and PR at NYX Professional Makeup. "Everything from our custom NYX Professional Makeup-curated ShoeDazzle collection, inspired by our latest products, to our like-minded social approach made for the perfect complement to our brand. We created a unique partnership at the intersection of beauty and fashion."
The NYX Professional Makeup x ShoeDazzle curated boutique is now available online through September, starting at $39.95 for VIP members.
NYX Professional Makeup x ShoeDazzle Lookbook: https://www.shoedazzle.com/nyx_shoedazzle.htm
ShoeDazzle at NYX FACE Awards (hi-res photos):
Founded in 2009, ShoeDazzle was the first monthly online fashion service to bring a personalized boutique experience to women everywhere. By offering the latest trends and expert styling advice—all at accessible prices—the site has become a top shopping destination, innovator, and leader in online fast fashion. Every month, the company debuts a new selection of exclusive and brand-name shoes, handbags and more, including a custom online showroom, curated to each woman's individual style preferences. ShoeDazzle's VIP Membership program features members-only pricing, free shipping on items over $39, exclusive deals, and special previews. ShoeDazzle merged with JustFab Inc. in 2013 to create the world's largest online fashion subscription service.
ABOUT TECHSTYLE FASHION GROUP (FORMERLY JUSTFAB INC.):
TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including 4 million VIP Members, through a portfolio of apparel and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group's brands include JustFab, Fabletics, ShoeDazzle and Fabkids, and are available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands. www.TechStyle.com
About NYX Professional Makeup:
NYX Professional Makeup is a modern, digitally-native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.