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Shopko Launches Online Exclusive Optical Line


News provided by

Shopko

Nov 06, 2014, 11:50 ET

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GREEN BAY, Wis., Nov. 6, 2014 /PRNewswire/ -- Shopko Optical is excited to introduce Asher & Ivy, the online exclusive eyewear collection with hipster attitude and a bit of geek chic. Shopko is rolling out the new brand, leveraging its 36 years of optical expertise, and offering a great selection of the latest prescription eyewear styles at affordable prices.  Focusing on trendsetters, the collection was created using superior craftsmanship and features current, bold styles.  

"The Asher & Ivy exclusive eyewear collection is trend-forward, fresh and fun, " said Don Bye, Vice President of Shopko Optical Services.  "We are thrilled to introduce this new brand on our enhanced website." 

The collection retails for $79.99-$99.99 for a complete pair of glasses and will be covered by Shopko's 120-day satisfaction guarantee.  If customers aren't wowed, all money paid will be cheerfully refunded. A virtual try-on allows shoppers to upload photos of themselves and try on frames at the site.  Asher & Ivy Eyewear is exclusively purchased online; however, you can have eyeglasses shipped to your local Shopko Eyecare Center.  View the collection at http://optical.shopko.com/.

Shopko continues its dedication to social responsibility. For every Asher & Ivy frame sold, the chain will donate a pair of eyeglasses to someone in need.  The retailer will work with various regional VOSH chapters for distribution of the donated eyeglasses www.vosh.org. In addition, all the packaging materials are produced by an eco-friendly process utilizing recycled materials and water based inks.

About Shopko
Shopko is owned by an affiliate of Sun Capital Partners, Inc., a leading private investment firm focused on leverage buyouts, equity, debt, and other investments in market-leading companies. 

Founded in 1962 and headquartered in Green Bay, Wisconsin, Shopko Stores Operating Co., LLC is a $3 billion retailer that operates 320 stores in 21 states throughout the Midwest, Mountain, North Central and Pacific Northwest regions. Retail formats include 133 Shopko stores, providing quality name-brand merchandise, great values, pharmacy and optical services in small to mid-sized cities; 5 Shopko Express Rx stores, a convenient neighborhood drugstore concept; 5 Shopko Pharmacy locations; and 177 Shopko Hometown stores, a smaller concept store developed to meet the needs of smaller communities.  For more information, visit www.shopko.com.

SOURCE Shopko

Related Links

http://www.shopko.com

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