ShopLiftr's Real-Time Data Powers Promotions as Tariffs Squeeze U.S. Shoppers

OTTAWA, ON, May 19, 2025 /PRNewswire/ - As U.S. tariffs and stubborn inflation push grocery and retail prices to new highs, ShopLiftr's dynamic digital advertising platform empowers retailers and brands to meet the moment and defend market share—connecting price-conscious shoppers with value-driven offers in real-time, at any retailer.

The New Retail Reality: Tariffs, Inflation, and Relentless Margin Pressure
The U.S. retail sector is being reshaped by aggressive tariffs—over $300 billion in Chinese goods alone remain under Section 301 tariffs —and ongoing inflation. Grocery input and packaging costs have jumped 4.1% year-over-year, with the majority of that impact directly tied to tariffs. As a result, grocery prices are up 2.7% YoY and restaurant menu prices have soared 4.4%.

Retailers are feeling the squeeze:

• 41% of major U.S. retailers report increased inventory costs due to tariffs, resulting in compressed margins.

Consumers are adapting, fast:

• 52% of U.S. grocery shoppers are trading down to private label—the highest ever recorded.
• 45% are actively searching for deals and digital coupons to offset higher prices.
• 77% changed brands or stores in the past year to find better value or promotions.

Agility Isn't Optional—It's Survival
The pace of change is unprecedented. Every week, new tariffs or input cost shocks can upend pricing, promotions, and shopper behavior. Legacy marketing and ad platforms—built for predictability—simply can't keep up.

ShopLiftr: Local Precision, National Scale, Powered By Real-Time Data
ShopLiftr is purpose-built for today's climate of volatility and value-seeking shoppers. The platform's industry-leading real-time data engine enables brands and retailers to instantly launch, optimize, and personalize digital offers—everywhere, at any retailer, across every channel:

• Real-time, hyper-local activation: Deploy unlimited, regionally tailored creative variations in days, not weeks.
• Pinpoint targeting: Match digital offers to shifting shopper behaviors and local price sensitivities as they happen, and geotarget to the device level.
• Dialed-in measurement: Measure and optimize true incremental sales lift—beyond mere shifts—at city or category levels, while tracking ad unit performance down to the store level.
• Channel and retailer agnostic: Activate across any retail partner, future-proofing your promotional strategy against ongoing supply chain shocks and tariff impacts.

Results That Beat the Market

• 11% YoY sales growth and $81 ROAS for a leading national discount retailer, even as category sales decline sector-wide.
• Major East Coast supermarket chain redeployed creative resources to high-impact strategic work, thanks to ShopLiftr's automated creative and deployment capabilities.

"As a long-time partner of Shopliftr, I've seen firsthand the immense value of their local market trade promotions data in driving personalized targeting across digital media, including DOOH, mobile, and web, said Brian Dunphy, Chief Commercial Officer, Starlite Media. In today's challenging economic climate, where consumers are more value-conscious than ever, it's crucial for brands to amplify local price-based promotions in their path-to-purchase. Our partnership with Shopliftr allows brands to seamlessly leverage real-time data and dynamic content optimization, delivering highly relevant, location-based promotions across Starlite's premium DOOH network. This level of precision and agility is key to ensuring brands reach their customers at the right time, in the right place, with the right offer."

Break Through the Noise. Win the New Value Shopper.
ShopLiftr uniquely empowers partners to:

• Deploy real-time, hyper-local digital offers at scale—wherever shoppers are
• Achieve and prove true incremental sales lift, not just sales shifts
• Future-proof promotional strategies across any retailer, channel, or region
• Scale personalized value messaging—without added operational complexity

Get Ahead of Tariffs, Inflation, and the Next Big Disruption
See how ShopLiftr can help you outpace the market and connect with today's value-driven shoppers. Visit http://www.shopliftr.com/tariffs or contact [email protected] for a custom demonstration.

Don't Miss Us at Shopper Marketing Summit
Connect with us at our booth at the Shopper Marketing Summit in Chicago and watch our presentation "Winning with Data: Powering Promotions in Real Time, Everywhere" to see ShopLiftr in action.

About ShopLiftr
ShopLiftr is a retail-agnostic digital media platform that connects CPG brands and retailers with shoppers through real-time, hyper-local advertising – at scale. Powered by proprietary trade data and dynamic creative, ShopLiftr delivers dynamic display, video, and DOOH ads with programmatic precision—driving in-store sales and foot traffic lift, maximizing ROI, and simplifying the path to purchase.

 Powered by Data. Designed to Inspire. Purpose-Built To Drive Sales.

SOURCES

• U.S. Census Bureau, "U.S. International Trade in Goods and Services," April 2025
• McKinsey & Company, "US Consumer Sentiment Survey," April 2025
• U.S. Bureau of Labor Statistics, "Consumer Price Index – April 2025"
• Food Institute, "Food Prices & Tariffs," April 2025
• IRI Consumer Trends, April 2025
• PYMNTS, "Consumers Turn to Digital Coupons," April 2025
• National Retail Federation, April 2025

Contacts:
Ian Clark, VP of Sales
[email protected]

Genevieve Castonguay, Director of Marketing
[email protected]

SOURCE ShopLiftr