SHOPLINE Accelerates Global Logistics for Merchants with Integrations Powered by Alloy Automation

**Merchants save 1,500+ hours and nearly $40K annually with new ShipStation integration**

LOS ANGELES, Sept. 25, 2025 /PRNewswire/ -- As part of its mission to enable seamless commerce operations for merchants, SHOPLINE has partnered with Alloy Automation to launch a series of new integrations, starting with ShipStation, to streamline global fulfillment.

With Alloy's global embedded iPaaS platform, SHOPLINE merchants can now automatically sync order and fulfillment data between SHOPLINE and ShipStation in real time. This automation eliminates repetitive, manual tasks like generating shipping labels, updating order statuses, and notifying customers, saving merchants over 1,500 hours annually, or approximately $40,000 in labor costs.

"Building integrations is a time-consuming task. With Alloy Automation, we were able to launch ShipStation significantly faster than if we had to do it in house," said Hani Shabsign, Head of Product, US at SHOPLINE. "This real-time order sync reduces the engineering effort on our side while delivering tremendous value to our merchants."

With Alloy Automation's library of hundreds of prebuilt connectors, SHOPLINE can now launch new integrations in hours, not weeks. SHOPLINE merchants can expect to see their most requested integrations added to the SHOPLINE app marketplace over the coming weeks.

"We're thrilled to support SHOPLINE in rapidly expanding their integration ecosystem," said Gregg Mojica, CEO and co-founder of Alloy Automation. "Today's merchants rely on a connected stack of tools. By partnering with Alloy, SHOPLINE can deliver those connections at scale and give merchants the seamless workflows they expect."

"This partnership gives us the flexibility to cater to merchants of all business models and industries with the stack that's tailored to their needs," said Christopher Yang, Co-President of SHOPLINE. "At the same time, Alloy Automation empowers our engineering teams to move faster, expand our ecosystem more efficiently, and deliver innovations at scale—ensuring we can support merchants with the right tools at the right time."

With this partnership, SHOPLINE is laying the groundwork to deliver integrations faster than ever, ensuring merchants can stay ahead in an increasingly complex digital commerce environment.

"SHOPLINE's merchants have a wide range of requirements for their toolkit. Even with our mature global partner ecosystem, it's nearly impossible to cover everything," said Jared Poole, Senior Manager of Solutions Architecture at SHOPLINE. "Alloy Automation gave my team the confidence to say, if a tool has a public API (OAS), we can connect to it—simple as that."

The ShipStation integration is now live and available to SHOPLINE users via the app marketplace.

About SHOPLINE
SHOPLINE is a leading global SaaS platform that empowers brands and retailers to accelerate growth through intelligent commerce solutions that forges deeper, meaningful customer connections. SHOPLINE's fully integrated and extensible commerce platform enables brands to build and scale online businesses, seamlessly integrate online with offline experiences, create hyper-personalized omni-channel engagement and shopping experiences, and effortlessly expand into new markets. Trusted by over 600,000 brands worldwide, SHOPLINE powers elevated shopping experiences that boost conversions and build lasting customer loyalty.

About Alloy Automation
Alloy Automation is the connectivity layer for companies building AI Agents and robust embedded integrations. Power your agents and products with 400+ ready-to-use connectors in minutes, not months. Trusted by global leaders including Amazon, Mastercard, and UPS, Alloy Automation is backed by a16z, Bain Capital Ventures, Y Combinator and dozens of career operators and founders. Learn more at https://runalloy.com.

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SOURCE SHOPLINE