SHOPLINE and Goodie Nation Partner to Expand E-Commerce Access and Equity for Diverse Founders Across the U.S.

Strategic collaboration includes Demo Day, monthly roundtables, and tailored business support for high-potential consumer brands

LOS ANGELES, Aug. 28, 2025 /PRNewswire/ -- SHOPLINE, a leading global commerce Software-as-a-Service (SaaS) provider trusted by over 600,000 merchants worldwide, today announced a strategic partnership with Goodie Nation, a national nonprofit social impact organization closing the Relationship Gap for diverse and purpose-driven founders. This collaboration is designed to unlock new opportunities for historically excluded entrepreneurs in the Consumer Electronics, CPG, and Home & Garden sectors through personalized mentorship, brand enablement, and SHOPLINE-powered programming.

Through the partnership, Goodie Nation will integrate SHOPLINE's e-commerce infrastructure into its post-accelerator ecosystem, providing founders with technical support, go-to-market insights, and access to SHOPLINE's all-in-one commerce tools. Program highlights include:

• Virtual e-commerce Demo Day powered by SHOPLINE at the end of the program, giving founders a platform to pitch to investors, partners, and customers.
• Monthly virtual roundtable series (through the end of 2025), co-hosted by SHOPLINE, bringing together founders, agency leaders, and SHOPLINE experts for strategic discussions around commerce growth and innovation.
  Full access to SHOPLINE's e-commerce platform, including tools for omnichannel marketing, analytics, and fulfillment.
• Personalized business support such as mentorship, brand strategy, and technical enablement for participating founders.

"Great ideas need more than funding—they need meaningful guidance and tailored support through mentorship, industry expertise, and additional resources," said Christopher Yang, Co-president of SHOPLINE. "Our partnership with Goodie Nation enables us to deliver on both, while helping mission-driven founders build, launch, and scale with confidence in today's buyer-first retail environment."

Goodie Nation is a relationship accelerator that connects corporate partners directly to a curated pipeline of high-potential founders who are nearing or have achieved product-market fit. Unlike traditional, time-limited accelerator programs that often take equity, Goodie Nation provides sustained, high-accountability support - typically extending well beyond a company's first year. With a proven track record leading grant-based founder initiatives alongside companies like Lenovo, Microsoft, and Intel, Goodie Nation brings that same expertise to support the emerging brands selected for this new program.

"SHOPLINE's commitment to removing barriers for ambitious brands aligns perfectly with our model of sustained, high-accountability support," said Joey Womack, Founder/CEO of Goodie Nation. "Together, we're not just accelerating commerce—we're accelerating equity, and helping a new generation of consumer innovators thrive."

In addition to joint programming, SHOPLINE will also serve as a sponsor for two of Goodie Nation's major 2025 initiatives:

• Intentionally Good Summit Episode IV – the nonprofit's annual flagship conference this fall
• TAP Forward 2025 Cohort – an accelerator program designed to support agency growth

This collaboration furthers SHOPLINE's broader mission to enable and empower the next generation of diverse retail innovators, while increasing GMV and merchant success across North America and beyond.

About Goodie Nation
Goodie Nation is a nonprofit social impact organization closing the Relationship Gap that limits success for diverse and purpose-driven founders and agencies. Through warm introductions, mentorship, mental health support, and high-accountability peer networks, Goodie Nation helps startups led by Black, Latinx, women, and mission-aligned entrepreneurs access capital, customers, and a strong community.

With a national footprint and mission-driven corporate partners, Goodie Nation has supported 2,100+ founders and facilitated over 13,000 warm introductions — unlocking more than $75 million in financial and social capital.

About SHOPLINE
Founded in 2013, SHOPLINE is a leading global commerce Software-as-a-Service (SaaS) provider, empowering brands and retailers to build, launch and scale their business around the world. SHOPLINE offers a fully integrated platform that provides merchants with solutions such as ecommerce, POS, social commerce, omni-channel marketing, B2B management, and more. Brands are also empowered to create custom integrations and unique shopping experiences with SHOPLINE's open platform architecture, comprehensive APIs, and extensive global partner network. SHOPLINE is headquartered in Singapore with over 2000 employees operating globally. Learn more at www.shopline.com. Follow us on LinkedIn.

SOURCE SHOPLINE