Shopper Trend Report: A Broad Insight Into the New Deal Seekers

LEWISVILLE, Texas, June 29, 2011 /PRNewswire/ -- Every shopper and marketer knows: deals are a big deal. In Shopper Trend Report: Values, Deals & How Far They're Willing To Go To Get Them, released today, consumer incentives leader Parago provides a comprehensive look at the entire deal landscape. From traditional clipped coupons to mobile applications, consumers have expectations, sentiments and behavioral motivators with each form of deal seeking. The report offers a rich insight into the behaviors of today's mainstream deal-seeking shoppers that every marketer should read.

"This report reflects the dramatic change in shopper behavior in the last 3 years, due to a confluence of technology, the economy and social norms, which has dramatically altered the shopper landscape," stated Juli Spottiswood, President & CEO of Parago, a leading provider of consumer incentives programs that works with leading brands to drive and influence consumer behavior. "Insights into shoppers and their motivations are paramount to driving our clients' success."

Leveraging primary and compiled third party research of consumer shopping behavior and statistics surrounding all manners of deal finding, Shopper Trend Report: Values, Deals & How Far They're Willing To Go To Get Them examines consumer usage data for couponing, deal-of-the-day websites, rebates and social media deal finding. The trend report also includes key traits of today's deal-finding consumer, and shopper sentiments surrounding deal finding, including what particular deal channels drive the most positive reactions. Additionally, the whitepaper looks at how deal seeking has evolved from a necessity for cash-strapped consumers to an attractive, trendy activity that all shoppers now pursue. The report also examines how these trends will likely continue to affect shopper behavior.

"Following exhaustive research aggregation, we saw a trend emerge that we had already predicted: consumer deal finding is here to stay and marketers must respond to this demand," said Spottiswood. "This trend stands to help retailers and manufacturers improve sales. However, promotions that don't capitalize on this trend in the right ways can erode brand margin rapidly, so marketers must ensure they select promotional providers with proven track records that deliver strong ROI. Parago is proud to consistently build and manage innovative rebate solutions for legacy brand clientele."

Some key highlights from the report:

• Consumers now constantly demand value regardless of income or need.
• A majority of consumers feel slighted and/or annoyed when they have to pay full price for an item.
• Online searches for "printable coupons" jumped by 67% in 2010.
• Consumer spending on deal-of-the-day offers will most likely grow to $3.9 billion in 2015.
• The average household that takes advantage of rebates saves almost $150 per year and the rebate industry saved US consumers approximately $8 billion in 2010.
• Sixty percent of consumers follow at least one brand via a social network like Facebook or Twitter, and 40% report doing so in order to get a coupon or promotion.

The whitepaper, Shopper Trend Report: Values, Deals & How Far They're Willing To Go To Get Them, can be downloaded in its entirety by clicking here.

About Parago

Parago is the innovative provider of rewards-based incentive solutions that deploy technology to drive better results from consumers and customers alike. Parago provides a full range of consumer incentive and rebate programs to Fortune 500 companies, including customer acquisition and retention. Parago has distinguished itself in the rewards-based incentives field for more than ten years by consistent reinvention of legacy approaches, introducing 27 industry firsts and receiving three patents. For more information visit www.parago.com, the Parago blog or Twitter.

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Juli Spottiswood

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SOURCE Parago