Shoppers can set a full course holiday table with store brands and say thanks for the savings
NEW YORK, Nov. 10, 2014 /PRNewswire-USNewswire/ -- It's the most wonderful time of the year and, for many consumers, an expensive time too as family and friends come to call, expanding the dinner table and the grocery bill for holiday feasts. However, a new market basket survey looked at 50 typical Thanksgiving purchases and found that shoppers can set the holiday table with store brands and save 33% as compared to buying national brands.
Consumers are showing increased preference for store brands products, which continue to outpace national brands in supermarket sales. On a year-to-year basis from 2012 to 2013, the last year for which statistics are available, store brands total sales and units increased, whereas national brands declined by half a billion units.
The research, conducted by the Private Label Manufacturers Association, assembled a market basket that included essential items for entertaining holiday guests. Reaching for the store brands, the smart host or hostess can easily build an affordable three course feast. For arriving guests, snacks such as potato chips, pretzels, and mixed nuts equate to 36% in savings when purchasing store brands. Entree essentials like stuffing mix, cranberry sauce, and mashed potatoes show a 32% savings when those are purchased as store brands. Even store brand dessert ingredients such as pumpkin pie filling, brownie mix, and cookie dough save the consumer 32% when buying store brands. The full shopping list also includes basics like sugar, bread and turkey gravy, as well as non-food items such as aluminum foil, storage containers, paper plates, and stomach medicine.
The survey found that consumers would save $59.60 on average by purchasing the private label products, for a total market basket savings of 33.3%. Consumers would spend $119.18 on store brand products, whereas the same market basket comprised of national brand products would run a grocery bill up to $178.78.
(To download a .pdf of the full release and price comparison chart for the sample market basket, click here).
After the guests have gone home, store brands can help stretch the saving even further when using up the Thanksgiving leftovers, too. A quick and easy recipe for individual pot pies can be found at www.StoreBrandsUSA.com. Just substitute 3 lbs of the cut-up, leftover turkey for the chicken breast meat in the recipe.
The study was based on weekly shopping trips conducted over a 4-week period from 10/14-11/4 at a typical supermarket in the Northeast. For every category in the study, a leading national brand product was compared to a similar store brand product and prices were adjusted to account for all known discounts, coupons and promotions available for each of the six shopping visits in the study.
The Private Label Manufacturers Association is the industry trade association devoted exclusively to store brands. Founded in 1979, PLMA today represents 3,300 companies who are involved in the manufacture and distribution of store brand products. The products supplied by PLMA members include food, beverages, snacks, health and beauty aids, over-the-counter drugs, household cleaners and chemicals, outdoor and leisure products, auto aftercare and general merchandise.
SOURCE Private Label Manufacturers Association
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