Shoppers Go for Creative Freedom with Loose Diamonds

A growing number of discerning King of Jewelry customers are choosing to make their own selections about settings and gems.

Jul 23, 2012, 20:43 ET from King of Jewelry

LOS ANGELES, July 23, 2012 /PRNewswire/ -- The staff of King of Jewelry has been noting a small but intriguing trend. More and more customers are moving towards purchasing loose diamonds and putting them together with semi-mounted rings, rather than buying complete diamond wedding rings and other ready-to-wear products.

There's always been a type of highly involved consumer who prefers to be more deeply involved in putting together the products they purchase. High-end purchasers of men's suits often have their clothing tailor made. Many a well-heeled home buyer will hire an architect to design her new home rather than buying something built according to a pre-made floor-plan. When it comes to wedding rings with diamonds and other major jewelry pieces, more and more King of Jewelry customers are choosing to purchase a semi-mounted ring and then personally selecting a loose diamond. The result is that these diligent customers have more say in the final appearance of their purchase.

Nobody spending the equivalent of two or more months' worth of their income on an engagement ring wants to feel like they are getting less than the very best product which fully suits the individual qualities of their loved one. Of course, King of Jewelry is extremely proud to offer numerous fine ready-to-wear diamond engagement rings that anyone would be only too proud to wear. Nevertheless, an increasing number of customers are leaning strongly in the direction of being directly involved in crafting their ring purchase. That's why King of Jewelry offers custom design of rings as well as allowing customers a full range of choices of setting and gem.

Aside from top quality and selection, however, King of Jewelry also prides itself on providing the competitive pricing available.  A well-known importer of top quality jewelry and the biggest wholesaler of diamonds and gold products in Los Angeles's teeming jewelry market, King of Jewelry is able to help demanding consumers come up with just the right combination of a loose diamond and a gorgeous setting. Highly respected among all the jewelry stores in Los Angeles, the enthusiastic, knowledgeable, and friendly staff of King of Jewelry goes out of their way to make sure that all customers get their due.

It does not matter if you are a member of the jewelry cognoscenti or a complete newcomer to the world of diamond jewelry, King of Jewelry's knowledgeable associates will be delighted to provide you with all the information you need to make the most of your jewelry purchase dollar. Whether you are purchasing loose diamonds and rings online or live and in person at our downtown Los Angeles store, you can be certain of receiving first rate service and the best prices available from King of Jewelry staff.

For more information on purchasing loose diamonds, engagement and wedding ring settings, and other items from King of Jewelry, please visit

PR Submitted by

SOURCE King of Jewelry