REDWOOD CITY, Calif., June 23, 2015 /PRNewswire/ -- Today Shopular announced the rollout of two major strategic enhancements to its popular mobile shopping app – Shopular Products™ and Shopular Curated Content™. Both represent deep platform upgrades that further advance Shopular's move to become a full service mobile shopping network for shoppers – driving deal identification and evaluation, original content development, and community conversation across the entire Path-to-Purchase spectrum.
Shopular, available for free download from iTunes and Google Play, has established itself as the premier place that mobile shoppers come to connect with brands and retailers. The app geo-targets consumers in the "moments that matter" with deal alerts and savings from their hand-picked, preferred merchants from more than 40,000 retail locations across the U.S. With a user base of nearly 6 million and more than 40,000 reviews, the brand has gained explosive, organic user engagement within its app. Shopular is now second only to Facebook in terms of follower counts for top retailers and brands – an achievement unprecedented within the mobile shopping category.
The introduction of Shopular Products (which enables consumers to easily access deals on actual products as well as deals for favored specific store locations) and Shopular Curated Content (original, robust shopping and buying articles, tips, and trend information) advances the app's commitment to being the essential mobile partner for both consumers and merchants – giving each party what they want and need throughout the retail browsing and buying cycle.
"Our goal is to be the go-to connection between shoppers and their favorite retailers and brands providing them the most inclusive information available," explains Navneet Loiwal, CEO and Co-Founder of Shopular. "Our new product and content focus enables Shopular users to enjoy highly contextualized, location-based and universally relevant browsing and purchase information from wherever they are – tailored to their unique shopping experience and environment. And with Shopular's growing influence on a massive base of digital consumers who are already in the purchase mindset, our impact as the mobile channel for brands is becoming more and more significant."
Knowing that deals exist is only half the battle. Matching that deal to a particular product on sale is a huge point of friction for busy shoppers. For the first time, Shopular is merchandising deals with their applicable products for all of its users' favorite stores. This evolutionary mobile shopping capability will now allow consumers to better plan ahead for their shopping excursion, map out their store shopping to do's, and browse specific sale products to buy – all within the Shopular app.
Shopular Curated Content™
A first in the mobile shopping app category, Shopular Curated Content will deliver original content in the form of tips, stories, trend news and feature editorials. The brand has teamed with top bloggers and influencers in the Fashion, Shopping and Mommy spaces to add a unique perspective to the Shopular app, generating the enhanced user loyalty and stickiness that Shopular's retail brand partners crave – and delivering the information about "what's happening in the world" that users love.
Shopular Curated Content will include:
- Curating Circulars: Shopular will curate circulars from some of the largest retailers to help consumers hone in on what's truly advantageous and what isn't. Why is this beneficial? Circulars have become as long as 45 pages. Few people have time to evaluate the options, so Shopular will do the leg work to alert users about what to look for on a weekly basis and how best to save.
- Latest Fashion Trends: For shoppers who are curious to discover the latest and best trends in fashion and beauty, Shopular's team of fashion editors will offer an "insider's scoop" – writing about all of the top colors and looks for the upcoming seasons.
- Tips and Tricks: From home organization tips to DIY ideas, Shopular's editorial experts and contributors will have shoppers "in the know" with fresh and new ideas.
- Holiday: When it comes to seasonal shopping – from where to get unique holiday decor and accessories at a good value to the best holiday gift sales – Shopular will deliver savvy holiday ideas, tips and tricks.
"No matter how you like to shop, Shopular has you covered," adds Loiwal. "We listened to our users who said they wanted more content and specific information about available savings – and that's exactly what we've delivered. With these new feature offerings, Shopular keeps you in-the-know about all of the latest trends and the best promotions and deals from your favorite stores. Plus, you can also browse products that are being featured by your favorite brands right from our app."
Shopular Products and Curated Content are currently available to Apple users, with Android availability to follow shortly. For more information, please visit www.Shopular.com.