Shore Mortgage Will Award Up to $1000 Each to 100 Families, Second $100,000 'We Understand' Fund to Directly Assist Southeast Michigan Homeowners Before The Holidays

Final Call For Entries! Application Deadline Dec. 10 Midnight

Dec 09, 2010, 12:49 ET from Shore Mortgage

BIRMINGHAM, Mich., Dec. 9, 2010 /PRNewswire/ -- "Giving continues to be our corporate policy," says Shore Mortgage President, Robert Rahal. Touched by recipients' needs during the first $100,000 gifting, Michigan firm has now launched the second "We Understand" program for "forgotten homeowners" and is making the final call for entries.

Shore Mortgage, a Michigan-based lender specializing in conventional loans for over 26 years, is providing $100,000 to the company's "WE UNDERSTAND" economic stimulus program that benefits the "forgotten" yet conscientious homeowner who is current with their mortgage payments at any mortgage company and who applied for the money for his or her primary residence. Applicants are required to be southeastern Michigan residents.

Rahal explains, "We are passionate about the people who do everything right. They are in true need of assistance today. They cut back on their spending so that they can pay their obligations, and their reward for being responsible is that they are ignored. Today's national spotlight continues to be on foreclosures, but no one is talking about assisting these conscientious people as they have no foreclosure or repossession issues. They are truly the forgotten Michigan residents."

Added Rahal,  "This is the second launch of our outreach. Therefore, we are continuing to search for homeowners who do make their mortgage payments responsibly, who could use extra financial help (one to three months' mortgage payments, up to $1000) at this time so they can dedicate their hard earned funds for other purposes. Each of the selected applicants will receive a check payable both to the applicant and to their own mortgage company.  Our 'WE UNDERSTAND' program will free up funds for other family objectives."

We Understand Program II application, complete set of rules and additional information are available at

The program is available to residents of Wayne, Macomb, Oakland, Washtenaw, Livingston, Genesee, Monroe, St. Clair and Lapeer Michigan counties.  Deadline for application is midnight December 10, 2010 with selected applicants announced by December 15, 2010.

For additional information concerning the "WE UNDERSTAND" program, please telephone 1-866-784-4132; fax 1-866-784-4133; email,  website or mail to 770 S. Adams Road, Birmingham, Michigan 48009 Attn: We Understand Program.

SOURCE Shore Mortgage