Shotfarm Enables to Accelerate Product Information Acquisition & Dissemination

Powerful Product Content Network Speeds Time-to-Market, Lowers Costs for More Than 2,500 Brands

Dec 09, 2015, 09:00 ET from Shotfarm

CHICAGO, Dec. 9, 2015 /PRNewswire/ -- Shotfarm, a centralized cloud solution for the management and exchange of product information, announced that, a digital platform that connects online shoppers with local stores, will be using Shotfarm's Switch technology and content network to accelerate the collection and distribution of product information from its more than 2,500 vendor partners.

With the Shotfarm Switch, secures the highest quality product data directly from brands such as Mountain Hardwear, prAna, Keen, and Camelbak who utilize Shotfarm to manage content and share it with their retail accounts. Access to the most accurate and up-to-date information helps customers discover and purchase the products they want, when they want, and where they want.

"This is a real game-changer for us," said Mike Massey, CEO of "In one instance, we were able to retrieve 150 missing product images in just a few minutes. Our Shotfarm Switch is helping us put an end to the delays, errors, and other issues we've long experienced working with manufacturers while dramatically cutting the time it takes to get products in front of customers."

A Shotfarm Switch is the most efficient way for retailers and manufacturers to exchange product information and media. Each Switch provides retailers with a simple, yet powerful configuration tool that allows them to publish their product data, image, and content delivery preferences. Manufacturers use this information to easily format and convert product data to align with retailers' specifications, making product management and exchange move at the speed digital commerce requires.

"Shotfarm is not only accelerating product time-to-market, we are helping them meet consumer demand to shop locally," said Mike Lapchick, CEO of Shotfarm. "Product information exchange is instantaneous, allowing shoppers to find and purchase the local brands available through the marketplace."

Shotfarm makes it easy for manufacturers to quickly and accurately provide product information to retailers. They simply sign up for the Shotfarm service and begin uploading information, images and other content assets. And with Shotfarm's "one to many" content network approach, vendors can instantly deliver the same product content to any number of additional retailers and channels via the Shotfarm Switch Marketplace.

For more information about the Shotfarm Product Content Network, Switches, and to schedule a demo, visit

About Shotfarm
Shotfarm's Product Content Network is the first end-to-end solution for the management and exchange of product information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. One System, any format, thousands of retailers and manufacturers. Shotfarm just makes sense.

Rachel Gulden
Walker Sands Communications for Shotfarm

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SOURCE Shotfarm