CHICAGO, May 13, 2015 /PRNewswire/ -- Shotfarm, a revolutionary, cloud-based product content network serving the ecommerce industry, today revealed how medi, a leading global medical device manufacturer, has applied the Shotfarm platform to the company's growth strategy. More than a tool for storing, updating and sharing data, Shotfarm is being used by medi to create competitive advantages.
medi houses all product data, images, fact sheets, size charts, assets, catalogs, marketing collateral, price lists, and educational PowerPoint presentations on Shotfarm. By customizing access controls for different groups of users around the world, including sales representatives, resellers, independent retail pharmacy partners, and customers, medi has been able to empower its sales force, educate retailers about their products, and speed time to market.
"I love Shotfarm because it's so easy to use and navigate," said Liz Vozella, Marketing Communication Assistant at medi. "I can provide people with access to our Shotfarm page or send them a single asset link instead of emailing large files back and forth. Because data, documents, and assets are easy to update and replace, everyone who uses Shotfarm is confident that all materials are current and accurate."
medi utilizes Shotfarm to share educational presentations and materials that are used in seminars and by sellers around the United States, while sales representatives use light boxes to share product information and media with larger accounts. Field representatives can access the medi branded library to find, download or share valid medical device information for use with a consumer audience. Instead of manually sending promotional, sales and product content to independent retail pharmacy partners, medi simply provides these partners with controlled access to the materials they need on medi's Shotfarm page.
Currently, medi has 124 users on their Shotfarm account, as well as 184 partners and 70 field representatives. Shotfarm provides medi's internal teams and external partners with a single source of data that is accurate, complete and up to date. To learn more about Shotfarm or request a demo, please visit www.Shotfarm.com.
Shotfarm's Product Content Network is the first truly centralized, end-to-end solution for the management and exchange of product information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. One system, thousands of retailers and manufacturers. Since its public release in 2010, company and brand adoption of the platform has topped 9,000 and continues to double each year. www.Shotfarm.com
President, Shotfarm Health