Shotfarm Switch Marketplace Provides Manufacturers with Affordable Product Data Distribution to More Than 6,000 Retailers, Distributors, and Service Providers

Leading product content network accelerates manufacturer product information conversion to meet retailers' specific requirements

Nov 19, 2015, 08:00 ET from Shotfarm

CHICAGO, Nov. 19, 2015 /PRNewswire/ -- Shotfarm, a centralized platform for the management and exchange of product information, today announced the launch of its Switch Marketplace, an online retail industry network where Shotfarm members can publish and purchase the company's ground-breaking "Switches" product content conversion and delivery product announced in June.

The Marketplace will open its doors with Switches from Google Shopping, Walmart, Kroger, Bass Pro Shops, and more than 6,000 additional retailers, distributors, PIM providers, and data aggregators.

A Switch is a data export module that retailers, distributors, and third-party providers utilize to configure their unique product data, image, and delivery preferences. Once configured, retailers publish to the Switch Marketplace where the Switches can be used by manufacturers to automate anything from simple delivery to complete conversion, formatting, normalization, validation and scheduled backend delivery of their content. Importantly, retailers can modify their Switch configurations at any time without requiring additional communication with – or action from – their trading partners.

Once in use, the Switch-based workflow can replace a manual process that often takes manufacturers up to 200 hours a year per retailer to complete, allowing them to focus on improving the quality of their content and reducing labor costs and time-to-market by up to 90 percent.

Switch subscriptions cost as little as $30 per month and can be paid for by either the brand or the retail owner of the configured Switch.  The platform's self-serviceability and buying power allows Shotfarm to price the service 75 percent lower than legacy providers, giving retailers and manufacturers of all sizes the ability to participate in an industry-wide solution.

To learn more about Switches, the Switch Marketplace, or to request a demo, visit

About Shotfarm

Shotfarm's Product Content Network is the first end-to-end solution for the management and exchange of product information that meets the demands of the entire ecommerce industry. Free and simple core functionality combines with a suite of affordable and powerful upgrade options to make Shotfarm instantly useful and infinitely scalable. One system, any format, thousands of retailers and manufacturers. Shotfarm just makes sense.

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SOURCE Shotfarm