Transcending cultures, borders, and stereotypes, and bringing people together with the power of her music, Shakira is unafraid of showing the world who she is and what she stands for. Through song, dance and style, as well as her role as a mother and philanthropist, Shakira expresses herself through the facets that make her the strong woman that she is. Joining the PANDORA family for her year-long partnership, the three-time Grammy, 11-time Latin Grammy and multiple Billboard winning singer is set to encourage creativity and personality through self-expression.
Speaking about the partnership, Shakira comments: "Each of us have different ways of telling our story; I'm happy to have joined forces with a brand like PANDORA and love that their collections allow people to make their own unique designs that speak to who they are.
Charisse Hughes, CMO Marketing, PANDORA Americas, adds: "As a mother, UN Ambassador and awarding-winning singer, Shakira is an inspirational icon for people across the globe who identify with the various roles she plays and her complex life as a woman. Joining forces with her is a natural fit for PANDORA, as we always encourage women to celebrate who they are and to use jewellery and personal style as a form of self-expression and confidence."
Shakira is a symbol of energy, multiplicity and the beauty in expressing what makes you, you. Connecting people through this powerful message, the artist will show her various facets through a multi-faceted partnership. Once revealed, PANDORA and Shakira will invite women to express themselves by telling their own story.
ABOUT PANDORA PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,700 points of sale, including more than 2,600 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 27,700 people worldwide of whom around 14,000 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2017, PANDORA's total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).