Show Your Stripes As Classic Media Celebrates The 25th Anniversary Of Where's Waldo?®

NEW YORK and LONDON, Sept. 20, 2012 /PRNewswire/ -- Join the Search! Classic Media today announced plans for the 25^th Anniversary of pop-culture phenomenon Where's Waldo?. The global celebration kicks off as the Company unveils "25 Ways to Show Your Stripes" through events, products and partnerships across Fashion, Travel, Media and Sports. Keep your eyes open — you never know where Waldo will pop up next!

Here are "25 Ways to Show Your Stripes":

1. Stand out in any crowd with 'Waldo' specs from trend-setting, online eyewear company Warby Parker (US)
2. See red-and-white-stripes overhead! Celebrate Waldo's birthday as The EDF Energy London Eye lights up the sky on September 20^th (UK)
3. Look to the sky as the Empire State Building illuminates the New York City skyline in red-and-white on September 21^st (US)
4. Spot Waldo at London's Wembley Stadium during October half-term for a search-and-find trail that will take you on a fun-filled adventure through the iconic stadium (UK)
5. Vroom! Waldo has his first set of wheels! The Where's Waldo? "On The Beach" scene will be featured on David Ragan's No. 34 Car at the NASCAR Sprint Series™ Race on October 28^th; bring the fun home with limited edition die-cast Waldo cars from Lionel NASCAR Collectables (US)
6. It's a bird, it's a plane!! Stay tuned for an announcement from Virgin Atlantic as Waldo takes flight!
7. Found down-under! Waldo will celebrate his birthday at the Royal Melbourne Show in Australia on September 22^nd presented by the Royal Agricultural Society of Victoria (AU)
8. Ready your searching skills! With more Where's Waldo? books being published in 2012 than in any prior year, there's reason to celebrate! Pick up the 25^th Anniversary Edition of Where's Waldo? from Walker Books (UK and Australia) and Candlewick Press (US)
9. Get inspired by Waldo's photo-savvy traveling companion, Wenda and pick up a limited edition camera from Lomography, a Magazine, a Shop, and a Community dedicated to analogue photography (UK)
10. Go for the gold! The Birmingham Mint is offering a commemorate 25^th Anniversary coin available online and in gift stores (UK)
11. Test yourself when JEOPARDY! features Where's Waldo? in a category later this Fall (US)
12. It's in the bag! Channel the striped traveler when you tote your very own limited edition satchel from Zatchels, a new fashion brand specializing in quality leather bags (UK)  
13. Search on MSN.com to find the elusive Waldo on their homepage on September 21^st as part of a special Anniversary tribute (US)
14. Join the crowds on September 21^st when Waldo is showcased among the bright lights of Piccadilly Circus in London (UK)
15. Join the search for Waldo (or Charlie as he is known in France!) and his friends on the pages of Le Journal de Mickey and Gulli magazines and meet Waldo at the Kids Expo in Paris from October 27^th – 30^th (FR)
16. Search on the go with Where's Waldo? search-and-find Apps, The Fantastic Journey and In Hollywood, available from Ludia for iPhone, iPod Touch and iPad (Global)
17. Like Waldo and join the crowd of 4.4 million on Facebook.com/whereswaldo and Facebook.com/whereswally (Global)
18. Show your style! The world-renowned fashion label, Comme des Garcons, produced limited edition Where's Waldo? T-shirts and scarves sold at their stores in London, Paris, Beijing and New York (Global)
19. See if you can be spotted this Halloween when you dress up as Waldo or Wenda. You can even dress up your four-legged friend in the new Woof costume (Global)
20. Search for Waldo and his friends in a new line of search-and-find board games and puzzles from Techno Source, a division of LF Products (a Li & Fung company) (US)
21. Stay tuned! See which celebrities Waldo is spotted with when he hits the hottest red carpet events throughout the year (Global)
22. Create and share your Waldo Avatar with friends by visiting www.whereswaldo.com (US), www.whereswally.co.uk (UK), www.ouestcharlie.fr (FR), and www.whereswally.com.au (AU)
23. Join the fun at the Where's Waldo? Birthday Parade at the Bath Festival of Children's Literature on September 28^th sponsored by Walker Books (UK)
24. Cover your electronic devices in easy-to-apply skins featuring iconic Waldo scenes from Skinit (US)
25. Support independent booksellers, including those who participated in the Find Waldo Local scavenger hunt sponsored by American Booksellers Association (ABA) and Candlewick Press across 250 communities in all 50 States (US)

About Where's Waldo?
Created by Martin Handford and first published in 1987 by Walker Books, Where's Waldo? is one of the most recognizable characters in the world and a pop-culture icon. A global publishing phenomenon with 58+ million books sold worldwide, the successful series is published in more than 38 countries, has been translated into more than 30 languages and has sold 6+ million Apps to date. JOIN THE SEARCH! as the ultimate world traveller embarks on A Fantastic Journey to celebrate his 25th Anniversary in 2012. Online, in-store, or at events–who knows where Waldo will be spotted next? Keep your eyes open.  You won't be the only one searching. www.whereswaldo.com

About Classic Media
Classic Media, a leader in reinventing the classics of yesterday and creating the entertainment classics of tomorrow, was acquired by DreamWorks Animation in August 2012. The Company owns and manages a globally-recognized portfolio of well-known family and pop-culture entertainment brands, including Casper the Friendly Ghost®, Where's Waldo?®, Lassie®, The Lone Ranger®, and Mr. Peabody & Sherman™. Big Idea Entertainment, a member of the Classic Media family, is the leading faith-based studio and producer of children's programming, including the best-selling animated series, VeggieTales®. Classic Media programming is distributed in more than 170 territories worldwide and showcased in multiple formats, including TV, film, home video, consumer products, publishing, digital, and music.  www.classicmedia.tv

For more information contact
Meredith Coon                                                                                            
The Morris + King Company
(212) 561 7462/ [email protected]

SOURCE Classic Media