CHICAGO, Nov. 14, 2018 /PRNewswire/ -- Showpad, the leading sales enablement platform for modern sellers, has acquired meeting intelligence software Voicefox to boost seller productivity, strengthen buyer engagement and further improve the buyer experience.
By recording, transcribing and analyzing business conversations, Voicefox gives sales managers the ability to understand and validate what's happening in the field. Armed with this intelligence, sales managers can more effectively and scalably coach their teams. With Voicefox's meeting intelligence functionality, Showpad will empower sales and marketing leaders to deliver more effective ways to engage today's buyer and will strengthen its content, coaching and engagement capabilities.
"In today's B2B selling environment, buyers want to interact with sellers who offer value and act as trusted advisors, meaning the stakes for every sales interaction are high. Yet sales managers have limited visibility into how their sellers are talking to customers," said Pieterjan Bouten, CEO of Showpad. "With this acquisition, we're adding powerful capabilities that will not only provide insight into these sales conversations at scale but also offer sales managers the ability to optimize the way their sellers engage with prospects."
Introducing New Features to Support the Modern Digital Seller
As sales interactions have become increasingly digital, more organizations are investing in remote or inside sales forces. In fact, B2B organizations with more than $500 million in revenue project that more than 40 percent of sales activities will be conducted remotely.
In addition to its acquisition of Voicefox, Showpad introduced several new features and integrations specifically designed to support inside sellers. When paired with Showpad's existing inside sales functionality - which includes screen sharing, social selling, personalization, email integrations, and Shared Spaces - the features from this release create a seamless workflow that increases efficiency while reducing administrative burden. These new features include:
- New & improved integrations with leading CRM platforms: In addition to Showpad's existing Salesforce integration, a new integration with SAP C4C and improved Microsoft Dynamics integration automatically log seller sharing activities, giving a holistic overview of all prospect interactions.
- Support for sales engagement platforms: Through integrations with Outreach and SalesLoft, sellers can quickly find and share content within their sales engagement tool and track individual recipients' engagement with shared content.
- Personalized landing pages: Pages lets marketers easily create visually-appealing, on-brand pages that organize content around a topic or persona so sales can have more relevant conversations with buyers and marketing can distribute information to internal teams at scale.
"More active selling time is directly tied to more revenue. These new features and integrations show our commitment to helping these teams boost productivity through a seamless, integrated workflow," said Louis Jonckheere, Chief Product Officer at Showpad. "As the lines between field sales and inside sales continue to blur, we're dedicated to delivering a unified platform that will enable all sellers within an organization - whether inside or in the field - to be successful."
For more information on Showpad's immersive buyer experience platform and these latest updates, please visit www.showpad.com.
Showpad is the leading sales enablement platform for the modern seller. Showpad's all-in-one platform empowers sales and marketing teams to engage buyers by integrating industry-leading training and coaching software with innovative content and engagement solutions. The platform provides the most comprehensive collection of data about how successful salespeople interact with buyers, fueling Artificial Intelligence to discover, replicate and automate what works for top performers.
Showpad serves more than 1,200 customers across the globe, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck. Founded in 2011, the company has headquarters in Ghent and Chicago with offices in London, Munich, San Francisco and Portland. To learn more about Showpad, visit http://www.showpad.com or follow Showpad on Twitter and LinkedIn.
Walker Sands Communications