SAN FRANCISCO and GHENT, Belgium, Jan. 20, 2016 /PRNewswire/ -- Showpad, the leading Sales Enablement platform that guides reps to results, is excited to share a continued trajectory of growth with success in customer acquisition, financial performance, partnerships, innovation and platform adoption.
For the third consecutive year, Showpad achieved over 100% (130%) growth in recurring revenue. Over 250 new customers were added to its sales and marketing platform, including many leading global brands. This growth allowed for significant investments in the platform and organization, along with the formation of new strategic partnerships with Apple, Google and Microsoft.
"Our traction demonstrates the growing importance of technology that sets Marketing and Sales teams up for success," said Pieterjan Bouten, co-founder and CEO at Showpad. "Companies understand they need a more connected story, better buying experience, and continuous measurement of sales performance to compete for new business and retain customers. This has led to the remarkable results this past quarter and fiscal year, but is just the beginning. We again target 100% plus growth in recurring revenue in 2016."
Widespread Customer Acquisition & Success
In its second year, Showpad's 2015 customer event Showtime, became Europe's largest sales enablement conference with over 300 sales and marketing leaders traveling to Belgium from the US, UK and mainland Europe to listen to 28 speakers share best practices.
And at Showpad's inaugural Sales and Marketing Awards announced at Showtime, accolades went out to innovative brands based on the impact and business value of their deployment, including Wyndham Vacation Ownership, Clear Channel Belgium, ScanSource, Intel, Hickup, Quadtech, and Optiv.
2015 had the largest acquisition of enterprise customers in the company's history, adding customers including BNP Paribas, Roche, Federal Mogul, Ashley Furniture, and Halyard Health (Formerly Kimberly-Clark Health Care), Henry Schein and Aristocrat. In addition, Showpad achieved a +96% net renewal rate for the year, demonstrating continued value for existing customers.
Strategic Partnerships & Innovation
New partnerships and investments in innovation will significantly impact growth in 2016. Three influential additions were Apple, Google and Microsoft. In addition Showpad signed 27 new resellers, referral and content partners.
2015 saw 12 major releases on all platforms (iOS, Android, Microsoft, Web), and the user experience was completely revamped. There were 4 key enhancements delivered:
- Prospect Insights aligns sellers to buyer engagement with content.
- Online Meetings drive better virtual meetings for sales teams.
- Showpad Analytics provide meaningful dashboards for leaders to make decisions.
- Salesforce Integration to easily schedule, start, and track email and meetings.
"We are seeing explosive growth with new features such as Showcases," said Louis Jonckheere, Co-CEO at Showpad. "Showpad is becoming the platform where reps are spending most of their time. It's where they find relevant content, engage with customers and get valuable insights on buyer engagement."
Company Growth & Recognition
The company more than doubled globally in headcount this past year to almost 130, including opening a new London office and recruiting three new VPs into leadership positions in Sales, Marketing, and Engineering. Showpad was recognized many times in 2015 including the Tabby Awards and two Top Sales & Marketing Awards.
Showpad is a sales enablement platform that pushes the best-fit content in the right context to sales reps and partners — on any device so they can sell anytime and from anywhere. Its powerful reporting helps businesses understand content usage and productivity to align efforts toward revenue goals. Showpad empowers more than 800 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, Heineken and many more.