SAN FRANCISCO and GHENT, Belgium, April 18, 2016 /PRNewswire/ -- Showpad, the sales enablement platform that drives reps to results, today unveiled an important new product feature designed to transform the way sales professionals prepare for meetings and tailor their presentation to their customers. The new feature, known as Collections, allows sales reps and channel partners to create a custom sales pitch for their target audience by curating the most relevant and best fit content.
Sales reps spend nearly 30 hours per week* searching for and tailoring content for a specific conversation. Now with Collections, Showpad has simplified this process by enabling reps to create custom presentations by mixing and matching already approved marketing content, including PDFs, documents, individual slides, interactive apps, videos and more in one simple interface.
"Salespeople spend way too much time making presentations for meetings." said Krishan Gupta, VP Product, Showpad. "Marketing creates generic content, but reps only want the 5-10 slides that apply to their specific customers."
Once a Collection is created, it can be saved for use in similar sales situations. Moreover, each engagement with a Collection is tracked, giving reps the ability to gauge interest and time their follow-up accordingly.
"During a meeting a salesperson may only have 10 seconds to find the content they need before they lose their prospect's interest," said Gupta. "With Collections, we've made it easy for reps to tailor their presentations to their customers and captivate their audience."
Showpad is a sales enablement platform that pushes the best-fit content in the right context to sales reps, on any device, so that reps can sell at any time, from anywhere. Its powerful reporting functionality helps businesses understand content usage and productivity, driving organizations toward revenue goals. Showpad empowers more than 800 customers around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, and Heineken. For more information, visit www.showpad.com.