SAN FRANCISCO and GHENT, Belgium, April 27, 2016 /PRNewswire/ -- Showpad, the sales enablement platform that drives sales teams to results, announced today that it has been featured as a Cool Vendor in Gartner's "Cool Vendors in Tech Go-to-Market, 2016" report.
Vendors selected for inclusion in the annual report meet the criteria to "improve sales and marketing effectiveness and execution", while providing an innovative and impactful application that optimizes technology in marketing, sales and channel management.
Showpad empowers direct and channel sales teams to deliver more effective meetings, initiate engaging conversations with customers in-person and over-the-phone, and accelerate sales cycles. The platform provides the insights needed for increasing sales execution and effectiveness, by providing the most relevant, up-to-date content.
"We feel being named a Cool Vendor by Gartner is an incredible recognition for what we are doing at Showpad," said Louis Jonckheere, Co-CEO at Showpad. "We believe this underscores the increasing demand for organizations to provide modern sales enablement solutions to their sales & marketing teams."
Other vendors named in the release include Datanyze, Demandbase, Leadspace and SalesLoft. For more information, download the Cool Vendors in Tech Go-to-Market, 2016 report published April 18, 2016 here. Or, visit the Showpad website to learn more about Showpad.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publication, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Showpad is a sales enablement platform that pushes the best-fit content in the right context to sales teams, on any device, so that reps can sell at any time, from anywhere. Its powerful reporting functionality helps businesses understand content usage and productivity, driving organizations toward revenue goals. Showpad empowers more than 800 customers around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, and Heineken. For more information, visit www.showpad.com.