ShowStoppers Press Event Doubles in Size at IFA 2010

BERLIN and AUSTIN, Texas, Sept. 2 /PRNewswire/ -- Twice the number of startups, upstarts, industry leaders and innovators will tonight preview new technology products for work, home and play at ShowStoppers @ IFA 2010, the official press event of the global tradeshow.

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"ShowStoppers @ IFA 2010 has doubled in size from last year," said Steve Leon, partner, ShowStoppers. "We're seeing a double-digit increase in the number of exhibiting companies and exhibit space at all ShowStoppers events in Europe and the United States.

"Setting this pace are hot products from cool companies that the press has not yet discovered – a key focus for all ShowStoppers events," said Leon. "Journalists attending ShowStoppers @ IFA 2010 will also see demos and product introductions by some of the biggest names in consumer electronics and home appliances – Samsung, for example, and HP, which is exhibiting at IFA for the first time after meeting the press at ShowStoppers events in the United States for several years."

"IFA and ShowStoppers are growing exponentially," said Jens Heithecker, executive director, IFA. "IFA 2010 is on track to break records for the number of exhibitors, trade visitors and product introductions. Why this success? IFA is a global sales platform that inspires people, moves markets, and increasingly defines the future of digital technologies – and ShowStoppers is a dynamic partner with a global stage for IFA exhibitors to meet the press."

The 50th edition of IFA takes place 3-8 September in Berlin. Press days began 1 September. The third annual ShowStoppers @ IFA takes place tonight, 2 September on the Messe Berlin fairgrounds.

Companies exhibiting at ShowStoppers @ IFA 2010 include Altec Lansing, Arzum, DivX, Eton, Etymotic, HP, Innergie, iRobot, Mophie, Native Union, NAVTEQ, Otterbox, Pandigital, Plantronics, Samsung, SD Association, Sennheiser, Sisvel, Sonic Emotion, Sonos, Sound Freaq, Texas Instruments, V-Moda, Vogel's, Worlein, Zagg, Zero1 -- and more.

IFA is organized by Messe Berlin and owned by Gesellschaft fur Unterhaltungs- und Kommunikationselektronik (gfu). Messe Berlin organizes worldwide, national and regional trade shows, exhibitions and conventions. gfu is the Association for Consumer and Communications Electronics.

The invitation-only ShowStoppers press event at IFA takes place before the show opens for business visitors and to the public. It organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives attending IFA.

Now in its 18th year, ShowStoppers is the global leader in producing press-only events. Industry leaders, innovators, startups and upstart companies exhibit during the year at ShowStoppers events to help generate news coverage and product reviews, make new connections, promote brands, and open new markets.

To exhibit at ShowStoppers events, contact Dave Leon, director of sales, +1-845-638-3527.

Working press are invited to attend ShowStoppers events. For information and requirements, contact Steve Leon, +1-512-288-0950.

SOURCE ShowStoppers