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Showtime18 herdefinieert sales-enablement met ongeveer 650 deelnemers en hoogwaardig sprekersaanbod
  • Deutschland - Deutsch
  • France - Français

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Oct 23, 2018, 09:44 ET

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Het grootste congres op het gebied van sale-enablement in Europa verwelkomde leiders uit de Sales en Marketing voor een tweedaagse bijeenkomst in het teken van innovatie, inspiratie, leren en fun

GENT, 23 oktober 2018 /PRNewswire/ --  Showtime verwelkomde deze week ongeveer 650 deelnemers uit meer dan 20 landen tijdens het grootste congres in Europa op het gebied van sales-enablement, waarbij Showpad optrad als sponsor. Leidinggevenden van bedrijven als Dow, Xerox, en TVH kwamen samen in de Gentse Ghelamco Arena om informatie te delen over onderzoek, de laatste trends en best-practices op het gebied van sales-enablement en te praten over hoe de toekomst van de branche er in de toekomst uit moet zien.

Inspirerende keynote-sprekers & sprekers
De deelnemers aan Showtime18 luisterden naar en lieten zich inspireren door uitzonderlijke sprekers, zoals Peter Ostrow, Senior Research Director van SiriusDecisions en Eddie Obeng, de alom bejubelde TED-talkspreker, auteur en innovator, evenals de goeroe op het gebied van sales-enablement Roderick Jefferson. Deze laatste besprak hoe hedendaagse klanten veranderen en hoe sales-enablement daarop moet inspelen om aan de veranderende verwachtingen van de klanten te kunnen voldoen.

Deelnemers luisterden tevens naar vooraanstaande sprekers uit de directies van Deloitte, Salesforce, Coca-Cola, Pendo, Twilio en PerkinElmer die op een inspirerende wijze vertelden over de door hen doorlopen verkooptransformatietrajecten en best-practices, om optimaal profijt te kunnen trekken van de nieuwste sales-enablementtechnologie.

Sales and Marketing Excellence Award-winnaars
Er waren tijdens Showtime ook prijzen voor de meest innovatieve toepassing van sales-enablementtechnologie; de Sales and Marketing Excellence Awards. De in de prijzen gevallen projecten getuigden allemaal van een best-in-class inzet van sales-enablementtechnologie en gaven blijk van visie op de toekomst van sales-enablement en op hoe de technologie kan worden ingezet om de industrie verder te ontwikkelen.

Een onafhankelijke jury, bestaande uit professionals op het gebied van sales, marketing en sales-enablement, beoordeelden tientallen genomineerden waarbij ze ieder project evalueerden op creativiteit en innovatie, kwaliteit, effectiviteit en uitvoering. Op basis van deze criteria werden de vijf categoriewinnaars aangewezen. Tijdens het congres werd op 17 oktober jl. met een live-stemronde door de aanwezigen het winnende project (Most Outstanding Project) gekozen.

Felicitaties aan de winnaars van de 2018 Sales and Marketing Excellence Awards:

  • Business Impact: Arval (eigendom van BNP Paribas Group)
  • Brand Design en Visual Excellence: Croustico by Vandemoortele
  • Interactivity: DS Smith
  • Scaling Sales Excellence: Twilio
  • Best Sales and Marketing Partner: BBC

Sales- en- marketingleiders in Noord-Amerika zijn bij dezen uitgenodigd om deel te nemen aan Transform18, het Showtime-event in de VS en tevens het grootste congres op het gebied van Sales-Enablement in Amerika. Aanmelden voor Transform18 kan op: www.transform18.com.

Over Showpad
Showpad is een toonaangevend sales-enablementplatform voor de moderne verkoper. Het all-in-one platform van Showpad biedt sales- en marketingteams een combinatie van tools voor het voeren van relevante gesprekken met klanten in de vorm van vooraanstaande training- en coaching-software met innovatieve content en engagementoplossingen. Het platform stelt uitgebreide informatie over de manier waarop succesvolle verkopers en top-performers omgaan met klanten, gesterkt door Artificial Intelligence, aan zijn klanten beschikbaar.

Het in 2011 opgerichte Showpad levert wereldwijd diensten aan ruim 1.200 klanten waaronder Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell en Merck. De hoofdkantoren van Showpad bevinden zich in Gent en Chicago en de onderneming heeft vestigingen in Londen, München, San Francisco en Portland. Kijk voor meer informatie over Showpad op: www.showpad.com of volg Showpad via Twitter en LinkedIn.

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