Shyama Friedenson Joins STX Entertainment As Executive VP, International Marketing

Feb 03, 2016, 15:25 ET from STX Entertainment

BURBANK, Calif., Feb. 3, 2016 /PRNewswire/ -- Shyama Friedenson has joined STX Entertainment as Executive Vice President of International Marketing, it was announced today by John Friedberg, President of International Sales for STX Entertainment.

Friedenson brings more than 15 years of international motion picture marketing, festival and awards season experience to the studio having worked as head of international marketing at Paramount Pictures, StudioCanal and Lionsgate on more than 250 motion pictures including such high-profile successes as Shutter Island, Paddington, No Country For Old Men and the Saw franchise, among others. She will develop the international marketing strategy for STX Entertainment and supervise international marketing initiatives serving as liaison between STX and its distribution partners overseas. 

Friedenson will immediately begin working on STX's upcoming features including the untitled female comedy directed by Jon Lucas and Scott Moore and starring Mila Kunis, Christina Applegate and Kristen Bell; The Space Between Us, an interplanetary adventure starring Gary Oldman, Asa Butterfield, Carla Gugino and Britt Robertson; Hardcore Henry, an adrenaline-fueled action film shot in the first person point-of-view, produced by Timur Bekmambetov, written and directed by Ilya Naishuller and starring Sharlto Copley; a coming-of-age drama from producer James L. Brooks and first time director Kelly Fremon Craig, starring Hailee Seinfeld and Woody Harrelson; Russ & Roger, a comedy inspired by a true story starring Will Ferrell and Josh Gad; and the international action-thriller from director Martin Campbell starring Jackie Chan and Pierce Brosnan.

Friedenson most recently served as head of International Marketing at StudioCanal where she led creative marketing and publicity planning for a slate of international productions, local language productions and third party acquisitions. She was the theatrical marketing liaison for studio distribution partners including Sony Pictures, MGM, Focus Features, Universal Pictures, and Warner Bros, among others. While at StudioCanal, she worked on films including Robocop, Non-Stop, Paddington, Inside Llewyn Davis, Tinker Tailor Soldier Spy, The Place Beyond The Pines and The Tourist, as well as many others.

Earlier in her career, Friedenson was Senior Vice President of International Marketing at Paramount Pictures/Paramount Vantage, where she worked closely with Paramount Pictures International on dozens of campaigns, including such memorable films as Shutter Island, No Country For Old Men, and Revolutionary Road.  At Paramount, she was a key member of the international productions and acquisitions committee. 

She began her international film marketing career working at Lionsgate helping to design and implement campaigns for acclaimed motion pictures including Monster's Ball, Amores Perros, 3:10 to Yuma and the highly successful Saw franchise, among others.  

About STX Entertainment

STX Entertainment is a fully-integrated global media company specializing in the production, marketing, and distribution of talent-driven films, television programming and digital content. It is the first major entertainment media company to be launched at this scale in Hollywood in more than twenty years.

STX Entertainment's motion picture division recently released their first three feature films, the critically-acclaimed box office success The Gift, the mystery thriller Secret in Their Eyes, and the horror film The Boy. Upcoming titles from the studio include the epic action-drama Free State of JonesHardcore Henry, an adrenaline-fueled action film; Desierto, a gripping and suspense-filled thriller; the interplanetary adventure The Space Between Us; the coming-of-age comedy Besties, and a hilarious untitled comedy set in the world of competitive moms.


Steve Elzer
Elzer & Associates
(213) 607-3591


SOURCE STX Entertainment