Signpost's Powerful AI Feature Disrupts MarTech
Mia, Signpost's AI, now develops marketing campaigns completely on her own
Jan 09, 2017, 09:45 ET
NEW YORK, Jan. 9, 2017 /PRNewswire/ -- Signpost, artificial intelligence that turns prospects into promoters for consumer brands, today announced the official launch of its latest advancement in Mia's capabilities, Suggested Campaigns–a feature so innovative, the company refreshed their brand.
Now through Suggested Campaigns Signpost's AI, Mia, can make real-time recommendations for marketing campaigns that will boost revenue. Drawing on millions of data points from nearly 10 percent of the US population, Mia knows which marketing emails and text messages businesses should be sending to their contacts. When Mia's identified a smart opportunity to market to their prospects, she will prompt the business to either send the email she's created, or edit it. With one click of a button, Mia will send the campaign at the optimal time to drive more business.
"Local businesses lack the time, money and expertise to continually expand their marketing efforts, but we're here to help them bring their products and services to more customers. We envision a world of thriving local businesses, both large and small, that have smart, relevant and lasting connections with their customers," said Stuart Wall, founder and CEO, Signpost. "Our latest feature, Suggested Campaigns, helps businesses grow and strengthen their local customer base through insight-driven communications and guarantees revenue by creating meaningful customer relationships."
On the heels of debuting this new feature, Signpost decided to relaunch their brand. "We updated the entire ethos and tone of the brand based on the evolution of our product. Our color palette and design now includes circular dimensions which are representative of a customer lifecycle. In addition we refreshed our logo. Previously, our Signpost wordmark was in all caps, but the new wordmark is a bit more understated–this aligns with our product vision–we think the best AI technologies get out of the way, not complicate the process," said Wall.
How it Works
Signpost's artificial intelligence, Mia, automatically collects customer data such as email, phone, and purchase information to create a perfect customer record. She stays connected with customers and prospects to drive reviews and revenue. Built on a massive data set, Mia compounds her learnings over time to deliver authentic, dynamic and 1:1 communications that drive specific customer actions which directly translates into measurable revenue growth.
With a return on investment of 4,300 percent, email marketing remains one of the most effective marketing tactics for businesses, but manually managing email campaigns can be time consuming for businesses. It takes the average local business owner 45 minutes to create a new marketing campaign. Through "Suggested Campaigns", Mia takes the time and effort out of that process.
About Signpost
With over 7,000 customers, Signpost's Mia is the future of communication for businesses with consumers. Powered by automated data collection and email marketing, Mia's artificial intelligence drives reviews up by 1.8 stars and revenue up by 10%. As one of Forbes' "Most Promising Companies" Signpost prides itself on a nearly perfect customer retention rate thanks to an industry-leading product.
Contact:
Mary McGuire
SHIFT Communications
Phone: (646) 756-3709
[email protected]
SOURCE Signpost