Silver Jeans Co.™ Taps Texas For Its First Retail Location

WINNIPEG, Manitoba, April 30, 2013 /PRNewswire/ -- Silver Jeans Co.™, the Canadian-based company that earned a reputation for high quality and well-fitting jeans in the mid luxury denim market, is pleased to announce the locations for its first five stores kicking off the brand's global retail strategy. Silver Jeans Co.™ will open its first "loft" this July in The Woodlands Mall in The Woodlands, Texas, with monthly store openings through November 2013 in Glendale, Calif., Bloomington, Minn., and additional locations in Texas.  

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"We looked at numerous factors including our current distribution, the very best malls by sales, population growth areas, our competition in the malls, and the best possible available spaces," says Michael Silver, Chief Executive Officer, Silver Jeans Co.™ "We spent a lot of time visiting candidate malls to determine how our brand would fit into the landscape and where we might offer the consumer a truly different and exciting point of view."

The Silver Jeans Co.™ loft is designed to provide consumers with a unique and creative denim experience. Offering expert customer service with a well-trained staff of "Jeaners" (retail sales associates), the Silver Jeans Co.™ loft experience will be highly personal, catering to customers' specific fit needs. Tersigni Palachek Design Collective, known for their distinctive approach to international branded environments that foster emotional and experiential connections, led the way in developing this specialized space. To enhance the customer experience, each loft will feature the latest digital technology with an innovative mobile point of sale system. A six foot media wall displaying the latest campaign and breakthrough music videos as well as behind the scenes features from Silver Jeans Co.™ campaign photo shoots will be the centerpiece of the loft.

Ranging from 1,500 to 2,200 square feet, each loft is designed to highlight the latest collections from Silver Jeans Co.™ and offer consumers a personalized approach to a full range of men's, and women's signature denim fits and sportswear. The Silver Jeans Co.™ lofts will also feature eco-friendly shopping bags as well as community centric events tailor-made for each market.

Silver Jeans Co.™ retail loft location opening schedule:

• The Woodlands Mall, The Woodlands, Texas – July 2013
• Mall of America, Bloomington, Minnesota – August 2013
• La Plaza Mall, McAllen, Texas – September 2013
• Glendale Galleria, Los Angeles, California – October 2013
• Stonebriar Centre Mall, Frisco, Texas – November 2013

About Silver Jeans Co.™

Silver Jeans Co.™ is a division of Western Glove Works, a family-owned business that has produced quality denim products for 90 years. In 1991, Michael Silver parlayed the family's vast denim experience into its own branded label and created Silver Jeans Co.™ Over the past 20 years, Silver Jeans Co.™ has become known by its devotees as the must-have brand for those who demand a perfect fit from their jeans. Currently headed by Allen Kemp, and designed by Janice Marks, the brand is a time-tested collection that blends modern and vintage details with intricate washes and creative designs. Silver Jeans Co.™ gives its fashion-savvy but cost-conscious customer the latest styles and best quality at a price that he or she can afford. Today the collection has grown to an international lifestyle brand offering men's, women's and extended size denim and denim-related sportswear to markets worldwide. Silver Jeans Co.™ products are sold in the US at independent retailers such as M. Fredric, specialty chains such as Buckle and major department stores such as Nordstrom, Macy's and Dillard's. Suggested retail price for Silver Jeans Co.™ jeans range from $80-100, $39-79 for tops and $89-119 for outerwear.

SOURCE Silver Jeans Co.