AUSTIN, Texas, July 12, 2016 /PRNewswire/ -- Silvercar, the next generation car rental and shared mobility company, today announced that Hall of Fame Quarterback and current Fox Sports announcer Troy Aikman will be a spokesperson for the company. Aikman will be part of a larger marketing campaign for the company, including Silvercar's first ever television commercial, which will be produced by Virtue Worldwide and Pulse Films, two of VICE Media's in-house creative agencies, airing July 12.
"Troy Aikman represents everything that we would want in a spokesperson for Silvercar," said Silvercar CEO, Luke Schneider. "As a businessman who is on the road constantly, he knows the importance of having a premium car rental experience at a great price. We look forward to having a long partnership with Troy."
The debut commercial features Aikman along with Judah Friedlander (30 Rock) and was filmed in Dallas. The commercial (https://youtu.be/mPBE3TL7Y_M) is a funny spoof on the perils of airport car rental with Aikman and Friedlander as two travelers going in completely opposite directions when it comes time to make a very crucial decision. VICE Media's creative agencies Virtue and Pulse produced the spot which will air on the company's new television channel VICELAND and across VICE's digital properties.
"I've been a fan of Silvercar since the first time that I used the service," said Troy Aikman. "I represent companies that I truly believe in, and with the amount of time I travel, I've realized that Silvercar is the best car rental service available. It makes my travels simpler and easier to navigate."
2016 has been a very busy year for Silvercar, beginning with the launch of the Las Vegas market and a Series C funding announcement, led by Audi. In addition, the company has expanded into both the Brooklyn and Newark markets, while strengthening its operations at Love Field in Dallas.
Silvercar has locations in Austin, San Francisco, Las Vegas, Los Angeles, Dallas, Denver, Miami, Phoenix, Fort Lauderdale, Chicago, Denver, Newark and New York (Brooklyn, Manhattan). To access Silvercar, consumers can download the Silvercar Mobile app available on both Apple and Android mobile platforms. Consumers can also access Silvercar through their website (www.silvercar.com).
Founded with a mission to eliminate typical frustrations and points of friction that have plagued the airport car rental industry for decades, Silvercar is paving the way for the future of mobility. The company's seamless car rental business—offering ONLY fully loaded silver Audis—eliminates lines, counters, paperwork, hassles and uncertainty by delivering the entire experience through an easy-to-use mobile app and friendly concierge service. With its unique combination of technology, operations and assets, Silvercar now also connects customers to the same level of access to mobility in an increasing number of non-airport settings. Silvercar continually earns the highest customer satisfaction and loyalty scores in the industry and is currently offering service in fourteen of the busiest car rental markets in the U.S. For more information, visit www.silvercar.com.
Step 3 for Silvercar